TikTok becomes official partner of Southeast Asian Games

TikTok app is displayed on an Apple iPhone. (Photo Illustration by Drew Angerer/Getty Images)

Video platform TikTok will facilitate the creation and sharing of content related to this month's Southeast Asian Games in Vietnam under a new official partner deal.

TikTok has launched an official hashtag, #SEAGames31, to gather content related to the Games. There is also a hashtag focused on content for the Vietnam market, #NoLucDinhCao. The latter hashtag will gather content showing Vietnamese athletes' journeys at the Games, including behind-the-scenes moments and Q&As with athletes. The @TikTokLIVEVietnam account is also hosting six interviews with Vietnamese athletes.

You need to have an account to access our content

Find out more about our news, features and services

Already have an account? Sign in here