TikTok becomes official partner of Southeast Asian Games

Video platform TikTok will facilitate the creation and sharing of content related to this month's Southeast Asian Games in Vietnam under a new official partner deal.

TikTok has launched an official hashtag, #SEAGames31, to gather content related to the Games. There is also a hashtag focused on content for the Vietnam market, #NoLucDinhCao. The latter hashtag will gather content showing Vietnamese athletes' journeys at the Games, including behind-the-scenes moments and Q&As with athletes. The @TikTokLIVEVietnam account is also hosting six interviews with Vietnamese athletes.