Fan Engagement
Cameron Scott | Is pay-TV the best home for women’s sport?
Cameron Scott, senior account executive, CSM, examines whether all-female motorsport, the W Series, was right to strike a three-year media rights deal with UK pay-TV broadcaster Sky
NBA, WNBA elevate youth outreach with new Jr. NBA Leagues
League call new effort their 'most expansive grassroots basketball initiative' in US
Sorare adds Argentinian Football Association as latest client
The Argentinian Football Association (AFA) has signed an exclusive multi-year agreement with non-fungible token (NFT) fantasy football platform Sorare
Gamification in Sport
Genius Sports’ head of sales for fan engagement, Judd Goldstein, outlines how a growing number of sports rights-holders and federations are optimising engagement and enjoying quantifiable benefits through t…
Stats Perform agrees expanded Opta data deal with Ekstraklasa
Sports data and technology company Stats Perform has extended its official data agreement with the Ekstraklasa, with the deal including access to live feeds from every match of the top division of Polish…
NFL, Ticketmaster expand offering of game ticket NFTs for 2022
Digital keepsakes to be available for more than 100 select games
DAZN adds to NFT offering with new boxing-focused marketplace
Sports subscription service DAZN has announced the launch of a boxing-focused NFT marketplace, DAZNBoxing.io
PGA Tour, DP World Tour and R&A align with TikTok
The PGA Tour, DP World Tour and the Royal and Ancient Golf Club of St Andrews (R&A) have come together to reach an exclusive content agreement with short-form social media platform TikTok
New formulas to engage with fans in an evolving football landscape
LaLiga, the Spanish football league operator, has embraced digital transformation as a core component of its domestic and international development strategy – and its clubs are now seizing the initiative in an innovative space.
Recast adds golfer Poulter to channel line-up
English golfer Ian Poulter has launched a new channel on subscription-free streaming platform Recast
Tottenham Hotspur recruits Endeavor Streaming for new OTT service
English Premier League club Tottenham Hotspur and Endeavor Streaming, the streaming subsidiary of the Endeavor sports and entertainment agency group, have announced the launch of a new subscription streaming…
First Wimbledon Middle Sunday attracts 3.7m peak audience on BBC
A peak audience of 3.7 million tuned into watch the BBC’s UK coverage of the first official “Middle Sunday” at this year’s Wimbledon Championships while a further 4.7 milli
F1’s growth in US worth extra 50 per cent in team sponsorship, says McLaren boss Brown
Formula One’s success in growing audiences in the US and engaging younger fans through its esports initiatives has enabled the McLaren team to increase its sponsorship “rate card” by 25-50 per cent, accor…
Welsh FA targets growth in commercial revenues on back of World Cup qualification
FAW targets annual revenues of £30m by 2028, double current levels
Sponsorship income currently ‘undervalued’ by £3m per year
Ass
NBA, Niantic to create ‘real-world metaverse’ mobile game
The National Basketball Association has partnered with American software development company Niantic to create a new mobile game dubbed NBA All-World, which will "place NBA fans into the real-world metaverse.
LaLiga invests in museum operator Legends
LaLiga, organising body of the top two divisions of Spanish club football, has partnered with and invested in sports museum developer Legends
DFB and Lega Serie B take to TikTok
Both the German Football Association (DFB) and Lega Serie B, the second-tier Italian football league, have launched accounts on the TikTok video sharing platform
FanRally completes $3m seed funding round
New ticketing membership platform receives capital infusion