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PGA Tour, DP World Tour and R&A align with TikTok

TikTok app is displayed on an Apple iPhone. (Photo Illustration by Drew Angerer/Getty Images)

The PGA Tour, DP World Tour and the Royal and Ancient Golf Club of St Andrews (R&A) have come together to reach an exclusive content agreement with short-form social media platform TikTok.

The tie-up was put in place ahead of last week’s Genesis Scottish Open, the first co-sanctioned event between the PGA Tour and DP World Tour. Along with the R&A, organisers of the Open Championship, the golfing bodies are looking to harness the popularity of the #Golf hashtag, which has amassed 27 billion views to-date on TikTok.

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