NBA, WNBA elevate youth outreach with new Jr. NBA Leagues

League call new effort their 'most expansive grassroots basketball initiative' in US

Subscribe to unlock this article

Explore our subscription options to continue reading our industry-leading content!

Already have an account? Sign in here

Read this next

Sponsorship & Marketing

NBA, WNBA strike multiyear partnership with ServiceNow

12 Oct 2020
Events

WNBA returning to Canada in pre-season as Toronto expansion hopes build up steam

8 Mar 2024
Sponsorship & Marketing

GlassFloor tech to add sponsor value at NBA All-Star Saturday Night

16 Feb 2024

Sportradar serves up AI-driven streaming technology Sportradar 4Sight to transform ATP coverage

27 Mar 2024
From our partners
Industry Moves

NBA seeking new Asia chief as Sheikh exits

16 Feb 2024