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Crypto spending sends NBA to new sponsorship revenue record
Eric Fisher, US Editor
June 1, 2022
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A jersey patch agreement between cryptocurrency exchange Crypto.com and the National Basketball Association's Philadelphia 76ers was part of a historic surge of sponsorship spending within the category. (Photo by Ronald Martinez/Getty Images)
Emerging category supplies more than 70 per cent of new sponsorship money to the league
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Sponsorship & Marketing
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National Basketball Association (NBA)
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