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Welsh FA targets growth in commercial revenues on back of World Cup qualification

Noel Money, the new chief executive of the Football Association of Wales. (Photo: FAW)

  • FAW targets annual revenues of £30m by 2028, double current levels
  • Sponsorship income currently ‘undervalued’ by £3m per year
  • Association evaluating options from Fifa+ to Viaplay for global distribution of domestic league rights
“This is our time”. It’s a phrase repeated several times by Noel Mooney, the new chief executive of the Football Association of Wales, in the course of a wide-ranging video conversation with SportBusiness in late June, in which he spells out the FAW’s ambitious strategy to double revenues and turn the association into one of the strongest in European football.

The FAW has just announced a £4m (€4.65m) investment in grassroots facilities across Wales – facilities labelled ‘third world’ by Mooney – which is the first tangible benefit of the men’s national team qualifying for the Fifa World Cup this winter.

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