Fan Engagement
Serie A ups social media presence with Japanese, Portuguese Twitter accounts
Lega Serie A has launched dedicated Japanese and Portuguese Twitter accounts as part of plans to improve its engagement with fans
Socios retains AFA fan token rights as legal dispute settled
The Argentinian Football Association (AFA) has announced that Socios
NFL, Enthusiast Gaming unveil ‘NFL Tuesday Night Gaming’
The National Football League has partnered with Canadian gaming entertainment company Enthusiast Gaming Holdings to create NFL Tuesday Night Gaming, which will bring together NFL players and gaming content …
Uefa: Women’s Euro 2022 watched by cumulative audience of 365m
Uefa, football’s European governing body, has announced that over 365 million people watched this summer’s Women’s Euro 2022 tournament, setting a record for the national team competition.
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Digital gaming platform Sorare adds Borussia Dortmund to portfolio
Fantasy sports game Sorare has become a third-tier premium partner of Bundesliga club Borussia Dortmund in a long-term contract
Savannah Bananas to leave CPL, play ‘Banana Ball’
The Savannah Bananas announced that they will no longer play in the Coastal Plain League, a collegiate amateur baseball league, instead transition to year-round “Banana Ball” beginning in 2023.
Animoca Brands-owned Gryfyn to title sponsor San Marino Grand Prix
NFT-focused digital wallet Gryfyn has agreed to title sponsor the San Marino Grand Prix in a two-year deal with MotoGP organisers Dorna Sports
Brady’s Autograph unveils ‘Signature Experiences’ product
Autograph, the digital collectibles and non-fungible token (NFT) startup co-founded by star National Football League quarterback Tom Brady, has unveiled the "Autograph Signature Experiences" premium product
Seven League’s Ayers looks to the metaverse to unlock ‘dormant IP’ in new business venture
Rematch described as ‘sporting time machine’
Latest event to reimagine Ali-Foreman fight as ‘immersive theatrical experience’
Fundi
Dapper Labs rolls out NFL’s NFT video platform worldwide
League, union expand their fan engagement efforts with prominent developer
Former Wimbledon marketer Willis to drive ‘future relevance’ in Premier League role
Former Wimbledon marketer Alex Willis will start her new role as director of digital media and audience development at the Premier League next month with the goal of “helping to drive its future relevance”.
Twitter and beIN strike 2022 World Cup content deal in Mena region
Social media platform Twitter has agreed a content deal in the Middle East and North Africa for the 2022 Fifa World Cup with the national team football tournament’s rights-holder in the region, pay-television b…
PGA Tour aligns with Qualtrics to improve fan experience
The PGA Tour has entered into a multiyear partnership with Utah-based data and analytics research firm Qualtrics in a deal designed to elevate the fan and player experience at tournaments
NBA to open expansive entertainment center in Brazil
The National Basketball Association is continuing its international expansion efforts by opening NBA Park in Brazil this November, which will represent the league's largest fan destination in the world
EA’s Gaudechon hired as CEO of OneFootball Labs
Football media platform OneFootball has appointed long-serving Electronic Arts executive Jean–Charles Gaudechon to head up its new OneFootball Labs venture.
World Table Tennis appoints NFT Tech to develop Web3 strategy
World Table Tennis (WTT), the commercial and events arm of the International Table Tennis Federation (ITTF), has appointed metaverse technology company NFT Tech to develop and execute its Web3 strategy
DAZN Italia agrees Google, Samsung promotional subscription offer
The Italian division of OTT sports subscription broadcaster DAZN has signed commercial deals with electronics company Samsung and technology giant Google
Inter expands digital footprint with Recast channel
Italian Serie A football club Inter Milan has launched a dedicated channel on subscription-free streaming platform Recast