Fan Engagement
Bayern executive Jung calls on DFL to move Super Cup abroad, scrap 50+1 ownership rule
Bayern Munich commercial executive Andreas Jung has called on the German Football League (DFL) to stage the German Super Cup abroad in order to increase the league’s international presence and commercial a…
Old Trafford 5G connectivity eyed as United signs global Qualcomm deal
Manchester United has announced a multi-year, global sponsorship deal with 5G technology provider Qualcomm Technologies that will see the company advise the club on ways to improve the connectivity at…
Socios continues investment spree with signings of Stade Français and The Sharks
Blockchain provider Socios.com has signed new team deals in rugby union with French Top 14 league club Stade Français and South African side The Sharks.
JD Sports agrees sleeve deal with Southampton, renews with Palace
Sports retailer JD Sports has announced deals with two English Premier League clubs ahead of the 2022-23 season, renewing a long-standing relationship with Crystal Palace and agreeing a one-year shirt…
WNBA, Gaming Society unveil ‘Bet on Women’ prediction game
The Women's National Basketball Association has partnered with sports betting and gaming startup company Gaming Society to create the free-to-play "Bet On Women" prediction game, which is designed to bolster…
New Sky deal alleviates ECB Hundred concerns, but counties still worried over wider impact
First and second season ticket data suggests event has attracted new audiences
Sponsorship agency CSM told to reject finance, alcohol and betting brands
FA and LPFP become latest football rights-holders to launch NFT tenders
The English Football Association (FA) and Portuguese Professional Football League (LPFP) have become the latest rights-holders to issue requests for proposals for the licensing rights to non-fungible tokens…
Mediapro signs sports content deal with Snapchat
The Mediapro agency has agreed a global content sharing deal with social media platform Snapchat
Octagon, Cisco create ‘The Connected Scarf’ for Man City
Supporter's item measures wide range of physiological responses
Football Australia strikes eight-book licensing agreement with Penguin Random House
Football Australia has announced a licensing agreement with book publisher Penguin Random House
Lega Serie A latest to join Sorare NFT portfolio in long-term deal
Lega Serie A has become the latest sports league to sign an agreement with non-fungible token (NFT) fantasy sports platform Sorare
Yorkshire enters the metaverse with Virtua deal
Yorkshire County Cricket Club has entered into a partnership with metaverse platform and NFT marketplace Virtua
NZC to launch NFTs after striking five-year licensing agreement with Dream Sports
New Zealand Cricket (NZC) is to release a range of non-fungible tokens (NFTs) and a “next-generation mobile game” after striking a five-year licensing agreement with Indian online gaming unicorn Dream Spo…
PSG reaps the benefits of being fashionable in Japan in lucrative pre-season tour
Paris St-Germain has created a 'lifestyle brand' in Japan that goes beyond football, into fashion and culture
WBSC appoints Konami to develop baseball video game, esports competition
The World Baseball Softball Confederation (WBSC) has appointed Japanese entertainment conglomerate Konami to create a new baseball video game and develop an international baseball esports competition
OneFootball strikes digital collectible deals with Serie A, leading clubs
Football-focused streaming and media platform OneFootball has signed a global agreement with Lega Serie A to launch officially licensed digital collectibles for fans, while it has also struck separate…
Cameron Scott | Is pay-TV the best home for women’s sport?
Cameron Scott, senior account executive, CSM, examines whether all-female motorsport, the W Series, was right to strike a three-year media rights deal with UK pay-TV broadcaster Sky
NBA, WNBA elevate youth outreach with new Jr. NBA Leagues
League call new effort their 'most expansive grassroots basketball initiative' in US