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Seven League’s Ayers looks to the metaverse to unlock ‘dormant IP’ in new business venture

A photo of the first Wimbledon-themed event. (Photo: T Borrow).

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Richard Ayers admits to feelings of unease when he describes how his latest business venture will exploit opportunities in the metaverse and Web3. Although the terms haven’t been in circulation for very long, he thinks they have been so heavily misused by people who don’t understand what they really mean, that they already provoke a degree of scepticism in the listener.

As the founder and ex-chief executive of digital agency Seven League and one-time head of digital for Manchester City, Ayers has arguably earned the right to use the terminology more than most. The calibre of some of the sports industry names to have backed his new project also suggests he does so with a degree of credibility.

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