HomeEventsBoxingUnited Kingdom
Premium

Seven League’s Ayers looks to the metaverse to unlock ‘dormant IP’ in new business venture

A photo of the first Wimbledon-themed event. (Photo: T Borrow).

  • Rematch described as ‘sporting time machine’
  • Latest event to reimagine Ali-Foreman fight as ‘immersive theatrical experience’
  • Funding from £2m investment round will be used to exploit Web3 opportunities
Richard Ayers admits to feelings of unease when he describes how his latest business venture will exploit opportunities in the metaverse and Web3. Although the terms haven’t been in circulation for very long, he thinks they have been so heavily misused by people who don’t understand what they really mean, that they already provoke a degree of scepticism in the listener.

As the founder and ex-chief executive of digital agency Seven League and one-time head of digital for Manchester City, Ayers has arguably earned the right to use the terminology more than most. The calibre of some of the sports industry names to have backed his new project also suggests he does so with a degree of credibility.

You need a Premium subscription to access this content

Upgrade now to enjoy unlimited access to all our articles, insights, features and more

Already a subscriber? Sign in here

Most recent

In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Patrick Crakes, principal of Crakes Media. Fisher and Russo also discuss Robert Sarver’s decision to sell the National Basketball Association’s Phoenix Suns and Women’s National Basketball Association’s Phoenix Mercury, Apple’s sponsorship of the National Football League’s Super Bowl Halftime Show, the upcoming 2022-23 National Hockey League season, the debut of sports-focused investment firm Velocity Capital Management, and the infusion of Apple TV+ series Ted Lasso into the sports industry.
Premium

Venezia FC's chief marketing officer Ted Philipakos tells SportBusiness why there is significant substance behind the Serie B club's style.
Premium

Sticker book and trading card company Panini has made a series of key adjustments with its popular Fifa World Cup sticker book tied to the upcoming tournament. Shawn Medow reports.
Premium