Fan Engagement
Chinese Super League strikes Weibo deal
Weibo has agreed a deal to become an official social media platform of the Chinese Super League
Mavericks star Dončić unveils virtual alter ego Luk.AI
Luka Dončić, star player of the National Basketball Association's Dallas Mavericks, has unveiled a virtual artificial intelligence-powered version of himself called Luk.A
Denis Green | CunBA: The ‘village basketball’ phenomenon sweeping China
Amateur basketball tournaments in rural villages in China have become a phenomenon in the country, drawing big crowds and the attention of national media. Denis Green of Mailman Group relates the tale and considers the lessons for other sports.
WSC Sports to deliver real-time highlights for Sweden’s HockeyAllsvenskan
Israel-based automated highlights company WSC Sports has reached an agreement with the HockeyAllsvenskan, Sweden’s second-tier ice hockey league.
MLB employs ‘virtual idol’ to promote World Series in China
Marketing in China for this year's Major League Baseball World Series will include appearances by 'virtual idol' Leah, as the American baseball league aims to reach young audiences in the country
Bundesliga to share best practices with Indian Super League under new collaboration
The Deutsche Fußball Liga has signed an agreement with Football Sports Development Limited, organiser of the Indian Super League, to share best practices in areas including fan engagement, marketing and …
PGA Tour, Autograph unveil NFT partnership
The PGA Tour has teamed up with Autograph, the digital collectibles and non-fungible token (NFT) startup co-founded by star National Football League quarterback Tom Brady, to create an NFT platform which …
Fan Controlled Football operators expanding into basketball
Fan Controlled Hoops to debut in February 2023
World Athletics sets big goals for United States
Jon Ridgeon, World Athletics' chief executive, details the plan to expand fan interest in the United States in the sport. Shawn Medow reports.
Borussia Dortmund to tour Southeast Asia during World Cup break
German Bundesliga team Borussia Dortmund (BVB) is to travel to Southeast Asia for a mid-season tour later this year
WBSC to launch NFT digital trophies through Leverade deal
The World Baseball Softball Confederation (WBSC) has teamed up with sports management and monetisation software company Leverade to award NFT digital trophies at the Baseball5 World Cup and WBSC Virtual…
Borussia Dortmund extends Footballco tie-up, strikes DB Cargo sponsorship in China
German Bundesliga club Borussia Dortmund has extended and expanded its content agreement with digital sports publisher Footballco as part of plans to increase its profile in India, Japan and Southeast…
Borussia Dortmund ‘legends’ to visit Vietnam as part of Next Media tie-up
German Bundesliga club Borussia Dortmund (BVB) is to send a team of former players on a three-day tour of Vietnam as part of a promotional trip organised by the league’s media rights-holder in the country, N…
Sorare expands into basketball through deal with NBA, NBPA
NFT trading platform strikes third deal with a major North American league
Fifa introducing new Fan Festival for 2022 World Cup in Qatar
Expanded fan destination also planned for Women's World Cup next year
Fifa to launch digital collectibles via Fifa+ streaming service
World football’s governing body, Fifa, has announced the launch of a digital collectibles platform, in partnership with blockchain technology company Algorand.
Serie A ups social media presence with Japanese, Portuguese Twitter accounts
Lega Serie A has launched dedicated Japanese and Portuguese Twitter accounts as part of plans to improve its engagement with fans
Socios retains AFA fan token rights as legal dispute settled
The Argentinian Football Association (AFA) has announced that Socios