Sportfive

American Football
Sponsorship & Marketing

German workwear manufacturer and retailer Engelbert Strauss has been named sponsor of the National Football League's Kansas City Chiefs, marking the first multi-year agreement by the 2023 Super Bowl participants…
Football
Media

An invitation to tender has been issued for international broadcast rights to Portugal’s Primeira Liga from 2023-24 to 2025-26.
Tennis
Media

Indian pay-television broadcaster Sony Pictures Networks has renewed its rights to the Davis Cup for two years, 2023 and 2024
Football
Sponsorship & Marketing

French Ligue 1 club RC Lens has retained Sportfive as its exclusive commercial agency, extending a relationship that began in 2008
Football
Sponsorship & Marketing

The Sportfive agency has added VfB Stuttgart to its portfolio of Bundesliga clubs after striking a long-term deal to jointly sell sponsorship rights
Esports
Sponsorship & Marketing

The non-alcoholic brand of Desperados has become the first beer sponsor of the League of Legends EMEA Championship (LEC) through a deal making it a national partner for the German market
Esports
Sponsorship & Marketing

Danish sportswear brand Hummel has signed as kit supplier for the French esports organisation Team Vitality, in a deal brokered for the club by the Sportfive agency
Golf
Sponsorship & Marketing

Taiga Semikawa, who finished his amateur career as the No.1 ranked amateur golfer in the world, has signed with the Sportfive agency for management and marketing representation as he turns professional
Rugby Union
Sponsorship & Marketing

French Top 14 rugby union team Stade Français has signed climatic and thermal solutions company Airwell as a major sponsor in a deal brokered by the Sportfive agency.
Football
Sponsorship & Marketing

The Asean Football Federation (AFF) has announced the addition of short-form mobile video platform TikTok as an official supporter of the ongoing 2022 AFF Championship, the national team tournament for…
Football
Fan Engagement

Sports gamification platform Low6 has teamed with up sports marketing agency Sportfive and Be Media, a subsidiary of digital collectibles company Animoca Brands, to deliver an NFT-led fantasy football…
Athletics
Sponsorship & Marketing

The Sportfive agency has stepped up its engagement with the Boston Athletic Association (BAA) by being appointed to lead the search for the next primary sponsor of the Boston Marathon
Handball
Sponsorship & Marketing

Online holiday platform Trivago has agreed a deal to sponsor the 2023 Men’s World Handball Championship, which will take place in Sweden and Poland from January 11-29.
Handball
Sponsorship & Marketing

The International Handball Federation (IHF) has announced Falken Tyre Europe as a sponsor of the Men's World Championships in 2023
Football
Media

State-owned broadcaster Mediacorp has extended its rights deal in Singapore for the Asean Football Federation (AFF) Championship to cover the impending edition of the national teams tournament
Handball
Media

Viaplay Group, the international subscription streaming broadcaster, has secured rights to International Handball Federation (IHF) competitions in 10 European countries, including the Nordic countries…
Football
Sponsorship & Marketing

The Royal Belgian Football Association (RBFA) has added Chinese bedding brand DeRucci International as a regional sponsor. The deal, which covers the China region, was brokered by the Sportfive agency
Football
Media

Indonesian media conglomerate MNC Group has acquired rights to the Asean Football Federation (AFF) Championship in its home country, along with the Philippines and Timor-Leste