The Sportfive agency has stepped up its engagement with the Boston Athletic Association (BAA) by being appointed to lead the search for the next primary sponsor of the Boston Marathon.
The Boston Marathon, one of six World Marathon Majors alongside the races in Berlin, Chicago, London, New York and Tokyo, is seeking a new main sponsor after John Hancock, the Boston-based insurance company, announced in September that it would end its contract after the 2023 race on the expiration of the current deal.
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