HomeNewsSponsorship & MarketingAthleticsUSA

Sportfive to seek out new primary sponsor for Boston Marathon

Peres Jepchirchir of Kenya crosses the finish line to win the professional women's division of the 126th Boston Marathon on April 18, 2022 (Omar Rawlings/Getty Images)

The Sportfive agency has stepped up its engagement with the Boston Athletic Association (BAA) by being appointed to lead the search for the next primary sponsor of the Boston Marathon.

The Boston Marathon, one of six World Marathon Majors alongside the races in Berlin, Chicago, London, New York and Tokyo, is seeking a new main sponsor after John Hancock, the Boston-based insurance company, announced in September that it would end its contract after the 2023 race on the expiration of the current deal.

You need to have an account to access our content

Find out more about our news, features and services

Already have an account? Sign in here