Boston Athletic Association
Dick’s Sporting Goods begins Boston Marathon sponsorship
Retailer Dick's Sporting Goods has announced a multi-year partnership with the Boston Athletic Association (BAA) in a deal that makes Dick's the official retail sponsor of BAA events, beginning with the…
Bank of America to ‘present’ Boston Marathon in Sportfive-brokered deal
The Bank of America has doubled its brand presence among the World Marathon Majors by adding Boston Marathon 'presenting partner' rights to its role as title sponsor of the Chicago Marathon
Sportfive to seek out new primary sponsor for Boston Marathon
The Sportfive agency has stepped up its engagement with the Boston Athletic Association (BAA) by being appointed to lead the search for the next primary sponsor of the Boston Marathon
John Hancock calls time as Boston Marathon’s lead sponsor
John Hancock, the Boston, Massachusetts-based insurance company, will end its position as the principal sponsor of the Boston Marathon after the 2023 race on the expiration of the current deal
Boston Marathon to air on ESPN from 2023
The Boston Marathon will be broadcast nationally in the United States on ESPN starting in 2023 following a multiyear deal with the Boston Athletic Association (BAA)
2021 Boston Marathon provisionally set for October 11
The 2021 Boston Marathon will take place on October 11 as long as Covid-19 reopening rules in Massachusetts allow the event to proceed, the Boston Athletic Association has announced.
2021 Boston Marathon postponed until at least next fall
The Boston Athletic Association has decided to postpone next year's Boston Marathon until "at least the fall of 2021" in the wake of the global Covid-19 pandemic
Boston Marathon called off for first time in 124-year history
The Boston Marathon has been canceled for the first time in the race's 124-year history in the wake of the global Covid-19 pandemic
Oppo signs up with Boston Marathon as mobile phone brand eyes US market
The Boston Athletic Association has signed Chinese smartphone brand Oppo as the latest sponsor of the Boston Marathon
Boston mayor seeks to dismiss coronavirus fears for marathon
Famed US road running event slated to proceed as scheduled in April