adidas

Esports
Esports

UK-based esports organisation, Excel Esports, has appointed adidas’ former director of global marketing Robin McCammon to be its chief commercial officer while Wouter Sleijffers, a former chief executive o…
Football
Sponsorship & Marketing

Sports brand adidas has won its battle to retain kits supplier rights with the Royal Spanish Football Federation (RFEF), having extended the relationship for four more years
Sailing
Sponsorship & Marketing

German sportswear manufacturer Adidas and Italian fashion house Prada are partnering to produce limited edition footwear, including sailing shoes under Prada's Luna Rossa label
Football
Sponsorship & Marketing

Sports brand adidas expects 2019 to be a record year and “another important milestone towards achieving its 2020 targets” after posting its third quarter results.
Basketball
Sponsorship & Marketing

German sportswear manufacturer Adidas is reportedly looking to cut short a five-year endorsement deal with Washington Wizards guard John Wall less than two years into the agreement due to the National…
Football
Fan Engagement

Italian club Juventus and their kit sponsor Adidas have launched a limited "Shanghai edition" away jersey with Chinese elements
Licensing & Merchandising

Sportswear giant adidas has failed in an attempt to expand its three-stripe trademark in the European Union after the organisation’s general court ruled that the design was insufficiently “distinctive”. T
Education

Former adidas executive James Gatto, along with two other men involved in college basketball recruiting, have been convicted in a corruption case that has uncovered the payment of inducements to recruits…
Football
Sponsorship & Marketing

In this week's China sports industry round-up: Wigan set for Chinese takeover; Chinese-owned Wolves strike Adidas deal; and CSL first to join Twitter

College Sports
Business

The commission led by former US Secretary of State Condoleezza Rice to investigate reform to the college sports system in the wake of the inducements scandal that hit the headlines last year has outlined sweeping changes that it will seek to implement.

Football
Business

Adidas said today (Thursday) that it expects sales of football-related products to hit a record €2.5bn ($2.2bn) this year as the sportswear giant reaps the rewards of a revamped strategy in relation to the sport.

German sportswear giant Adidas posted its best set of financial results for a number of years today (Thursday), with outgoing chief executive Herbert Hainer stating the figures mark a “perfect comeback”.

Football
Business

Manchester United is anticipating record profit levels for the 2015-16 financial year after the impact of missing out on qualifying for the 2014-15 Uefa Champions League was illustrated in the English Premier League football club’s latest annual accounts today (Thursday).

Football
Business

The Chinese Ministry of Education has sealed a deal with Adidas that will enable the German sportswear giant to develop a programme to support grassroots football in the country.

Golf
Business

Adidas has engaged an investment bank regarding the possible sale of its golf brands, while the German sportswear giant has completed the €220m ($242m) purchase of fitness tracking app company Runtastic.

Football
Business

Adidas chief executive Herbert Hainer has stated that Uefa president Michel Platini would be the best choice to succeed Sepp Blatter as president of football’s global governing body Fifa.

German sportswear brand Adidas has announced plans to launch a new range of footwear and establish more grassroots programmes as part of a new strategy to defend its position in the global sports market.
Business

German sportswear giant Adidas has unveiled a new strategic plan through to 2020 which aims to accelerate product development and focus consumer spending on some of the world’s biggest cities.