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Adidas extends Spanish national team deal as RFEF threats subside

Sports brand adidas has won its battle to retain kits supplier rights with the Royal Spanish Football Federation (RFEF), having extended the relationship for four more years.

The new partnership will extend until December 2030 – a major turnaround, given that Spanish football’s governing body was ready to terminate the contract unilaterally earlier this year.

In June, adidas threatened legal action against the RFEF to ensure the federation complied with the seven-year kit deal signed between the two parties in 2015, for the period from 2019-20 to 2025-26.

The RFEF claimed the deal had undervalued the Spanish national team property and actively sought a new kit partner with the intention of unveiling both supplier and new kit design before the 2020 European Championship.

According to the Spanish sports news website Palco 23, the RFEF changed its mind because of the risk of heavy compensation payments.

The current package for the 2019-20 season reportedly stands at €15m ($16.6m), along with €3.2m worth of product. Although this is some way short of the €30m per year envisaged by the federation, it is thought the prospect of a court battle and consequent compensation payments diffused further action.

As part of this same announcement, the RFEF also launched its Spanish national team kit for Euro 2020.

The adidas design is based on the colours of the Spanish flag and includes detail on the neck reading ‘1920’, honouring the 100th anniversary of Spain’s first federation shirt and their first iconic crest of a lion.

Adidas also unveiled kits for Germany, Belgium, Hungary, Northern Ireland, Russia, Scotland, Sweden and Wales.