Spain

Latest Features

Spanish football giants Real Madrid have grown digital revenues over 30 per cent over the course of five-year partnership with Microsoft, creating a digital marketing platform that allows the club to engage with, and learn from, it's 450 million-strong global fanbase.

The first incarnation of the revamped Davis Cup finals is just two months away and Gerard Piqué, the president and founder of sports and media investment group Kosmos Holding, remains bullish that his plans to revive the historic men's team tennis tournament will prove a huge success. Story by Bob Williams.

Spanish football giants Real Madrid and Valencia have both dedicated significant resources in recent years toward partnerships with local educational institutions, helping to educate the next generation…

Sports have successfully consolidated as one of the most bidding businesses over the past years, it has been estimated that it already represents 1% of the world GDP, and experts assure that this sector…

Sports have successfully consolidated as one of the most bidding businesses over the past years, it has been estimated that it already represents 1% of the world GDP, and experts assure that this sector…

LaLiga president Javier Tebas has fired his latest broadside against what he believes are the key issues affecting European football, picking out Fifa’s move into the club game, the rising influence o…

Javier Tebas, the president of LaLiga, has underlined the need for online retail giant Amazon and other major streaming platforms to provide consumer data details as part of any rights agreement

Korean tyre company Hankook Tire has signed off on an extension of its global sponsorship with LaLiga giants Real Madrid for another four seasons until the end of the 2022-23 season

FC Barcelona has claimed victory against Mediapro with regards two legal cases the agency filed against the Spanish LaLiga football club

Features

Dermot Ledwith speaks to Fernando Fariza at Atlético Madrid about the club’s recent move across the city to the Wanda Metropolitano.

As campaigning begins on 5th December for regional elections in Catalonia that will shape Spain and affect the whole of Europe, Dominic Bliss looks at how independence for the region would impact on the Spanish sports economy. 

LaLiga has reached out to its global network of broadcast partners to gain as much knowledge as possible in order to step up the fight against audiovisual piracy.

LaLiga has positioned itself on the cutting edge of the fight against audiovisual piracy, with a finely-tuned strategy that aims to clamp down on violations through detection, prevention and education.

LaLiga, which operates Spain’s top two football divisions, is taking innovative steps in its efforts to protect the integrity of the game at home and abroad

Dermot Ledwith looks at how Atlético Madrid is stoking an unprecedented level of fan interest through its state-of-the-art new stadium.

A free report, commissioned from SportBusiness by the Budapest 2024 Olympic Games bid, surveying attitudes to, and media consumption habits around, the Olympic Games.

The 2016-17 season has been a watershed for the broadcast product of Spanish football’s top-tier – not only in how the rights are sold and revenues distributed, but how it is presented on TV across the world. Broadcasters and fans at home – and on the move – are benefitting from LaLiga’s innovative and ambitious new broadcast presentation.

Dermot Ledwith looks at how brands are tapping into esports in the Spanish market.

Spanish LaLiga giant FC Barcelona aims to become the first football club to hit €1bn in annual revenues. Frank Dunne speaks to Manel Arroyo, vice-president of media, marketing and communication.

Digital replacement technology offers rights holders the ability to create additional advertising inventory and revenues. So why is Fifa unlikely to use the technology at Russia 2018? Matthew Glendinning investigates.

Spain is home to some of the biggest names in sport, but how solid are the sports industry foundations below the superstars? SportBusiness International finds out.

Barcelona's staging of the 1992 summer Olympic Games is often held aloft by aspirational cities around the world as a blueprint for a successful sports event-hosting strategy leading to a lasting legacy.

Spain is home to some of the most marketable sports athletes, teams and properties in the world. The likes of tennis ace Rafael Nadal, cyclist Alberto Contador, basketball star Pau Gasol and a plethora of top football clubs – not to mention the all-conquering national football team, which won every major national team tournament between 2008 and 2012 – do not have to worry about attracting significant commercial backing.

Just over a year ago the Spanish sports media industry underwent a seismic shift at the heart of its biggest property when a Royal Decree was passed in order to pave the way for the introduction of the collective selling of Spanish domestic football rights.

Real Madrid explained its new data-driven fan engagement project with Microsoft to an international group of journalists and analysts in Madrid in November. SportBusiness Group analyst Lukas Zajancauskas was there.

Welcome to the European Football Sponsorship Report 2015-16

Owen Evans looked at what recently re-elected president Jordi Bartomeu needs to do to improve Brand Barca in the next six years.

Frank Dunne spoke to Javier Tebas, president of the Spanish football league (LFP), about his attempts to reform his country’s football media rights landscape and why Fifa must not abolish third-party ownership.