Spain
Kosner furthers Spanish investment with Osasuna extension
After entering the Spanish sponsorship market in 2023 with a trio of deals, air conditioning brand Kosner has extended its front-of-shirt deal with LaLiga club Osasuna
TGI Sport lands RFEF virtual advertising contract
TGI Sport, the virtual advertising technology, media and marketing company part owned by Bruin Capital, is to provide an ‘end-to-end’ virtual advertising solution for the Spanish Football Federation (RFEF).
Barcelona hit with €23m tax bill over agent payments
LaLiga club FC Barcelona is to appeal to Spain's Supreme Court after being ordered to pay €23m ($24.8m) for non-payment of tax on remuneration paid to players' agents.
Madrid is next stop on NFL’s international journey
The National Football League is to stage its first regular season game in Spain in 2025, at Real Madrid's iconic Santiago Bernabéu Stadium.
Real Madrid names HP as first sleeve sponsor
Real Madrid has announced California-based information technology company HP as the club’s first-ever shirt sleeve sponsor.
Capgemini adds to global partner roster for 37th America’s Cup
French IT services and consulting company, Capgemini, has signed on as the sixth global partner for the 37th America’s Cup in a deal that continues the sailing event’s new sponsorship strategy.
Seibert joins Mediapro management committee amid wider restructure
Mediapro has reorganised its business structure, part of which will see industry veteran Oliver Seibert joining the management committee and officially heading the agency and production group's sports…
Rahm presence helps LIV land two-year Spanish rights deal
Jon Rahm’s controversial move to LIV Golf has helped the breakaway tour secure a two-year broadcast deal in Spain with Movistar Plus+, the OTT service of the Telefónica-owned pay-television broadcaster.
Football dominates Spain’s 2023 free-to-air audience rankings
Spain’s list of the 30 top audiences of last year included 21 live football broadcasts, headlined by the Spanish national team’s win over Croatia in the Uefa Nations League final.
Barcelona sues Libero over missed payments, nets €160m from TV payout
FC Barcelona is to sue German investor Libero Football Finance over missed payments for its stake in the LaLiga club's Barça Vision digital media business.
Cádiz CF looking out west for next stage of commercial growth
Minority investor Ben Harburg outlines how Spanish LaLiga side Cádiz CF is looking to North America for its next phase of commercial growth.
Tebas resigns as LaLiga president in bid to win fourth term
Javier Tebas has announced his resignation as president of LaLiga, organising body of the top two divisions of Spanish club football, in order to seek re-election for a fourth term in office
RFEF announces Stage Front deal amid raft of new sponsorships
The Spanish Football Federation (RFEF) has unveiled a host of new sponsorship agreements, including with US ticketing and hospitality company Stage Front
EXCLUSIVE: Puma extends LaLiga ball supply deal for five years
Puma has agreed a five-year extension to its ball supplier agreement with Spain’s LaLiga and LaLiga 2, SportBusiness can exclusively reveal.
De la Vega earns LaLiga promotion after commercial successes
Spain's LaLiga has promoted its commercial and marketing director Jorge de la Vega to the position of deputy executive general director
DAZN becomes F1’s primary rights-holder in Spain
OTT subscription sports broadcaster DAZN has become Formula 1’s new exclusive rights-holder in Spain through a three-season deal that ends telco Telefónica’s status as the motor-racing championship’s primary partner in the country.
Roures exits Mediapro after three decades
Mediapro, the Spain-based sports rights and broadcast production group, has announced today (Friday) that founding member Jaume Roures will leave the company after almost 30 years.
Real Madrid seeks extra €360m to complete stadium rebuild
Spanish LaLiga club Real Madrid has called an extraordinary meeting of its members for next month to approve new loans to complete the redevelopment its Santiago Bernabeu stadium