Brazilian football player Neymar was cast in the lead role of this year’s World Cup before being cast in plaster following a back injury in the quarter-final. Owen Evans looks at whether the Barcelona superstar can now follow in David Beckham’s footsteps to commercial superstardom.
In the space of a week in May, Atletico Madrid won Spanish football’s top-tier and was seconds away from a famous UEFA Champions League victory. Dermot Ledwith speaks to the club’s commercial director Javier Martinez about the challenges and opportunities in capitalising on the new success.
This third annual survey of global sports media consumption by Perform, KantarSport and TV Sports Markets takes our research wider and deeper than before. Wider, because the number of territories covered has increased from 10 to 14, with the inclusion this year of important growth markets such as India, Indonesia, Japan and Turkey. Deeper, because we have asked questions designed to burrow down into new areas, such as consumers’ second-screen activities, that have not been properly examined until now.
This second annual survey of global sports media consumption by Perform, KantarSport and TV Sports Markets confirms many of the trends highlighted in the first report in 2011 and brings into even sharper focus some of the changes in consumer habits that anybody working in the sports media industry needs to be attuned to.
With the FIFA World Cup only a month away, are world and European champions Spain the hottest property in town? Dermot Ledwith asks the team’s current roster of sponsors.
Elisha Chauhan asked FC Barcelona board member Jordi Moix to explain the rationale behind the Spanish football giant’s €600-million renovation project for its Nou Camp home.