adidas
Flamengo’s Adidas deal set to continue after renewal approved
Brazilian Série A football club Flamengo’s extension of its supply contract with global sports brand Adidas has been approved by the club’s council.
Adidas signs off on long-term French Athletics Federation sponsorship
Adidas has signed on as the kit supplier of the French Athletics Federation (FFA) in a four-year deal announced today (Monday)
Philco renews Santos back-of-shirt deal, Adidas secures Atlético Mineiro rights
Electronics and home appliances brand Philco has renewed its sponsorship contract with Brazilian football club Santos for two years, from 2022 to 2023
Adidas extends ParalympicsGB backing ahead of Beijing 2022
Germany-based sportswear manufacturer Adidas has agreed a three-year extension to its sponsorship deal with ParalympicsGB in a contract that covers both the Beijing 2022 winter Paralympic Games and the…
CSKA Sofia to switch Adidas for Macron
Bulgarian football club CSKA Sofia has signed Italian sportswear firm Macron as its new kit supplier
Adidas, NBA extend global marketing partnership
Sportswear giant Adidas has extended its long-standing global marketing partnership of the National Basketball Association, Women's National Basketball Association and the NBA G League in a multiyear deal
Adidas CEO Rørsted joins opposition to biennial World Cup plans
Kasper Rørsted, the chief executive of global sportswear company Adidas, has added the weight of his voice to world football governing body Fifa’s proposals to hold the World Cup on a biennial basis.
Adidas seals $2.5bn deal to sell Reebok to Authentic Brands
German sportswear company Adidas has secured an agreement to sell its global sportswear brand Reebok to Authentic Brands Group for a deal that could total $2.5bn (€2.1bn).
Authentic Brands said to drop out of Reebok auction process
United States-based licensing firm Authentic Brands Group has reportedly pulled out of German sportswear company Adidas' auction process to acquire its Reebok label.
RC Strasbourg continues long-running Adidas association
French Ligue 1 football club Racing Club de Strasbourg Alsace has signed an extension with its long-term kit supplier, global sportswear brand Adidas
Webinar replay | Developing licensing plans for the next generation of fans
How is the sports licensing industry adapting to historic changes in the business and creating a more robust and dynamic product mix for fans? Executives from the National Hockey League, Adidas, and OneTeam Partners join us to share their experiences.
O’Toole: Reebok will flourish away from ‘big brother’ Adidas
Sportswear giant Adidas announced plans in spring to divest itself of its Reebok subsidiary. Reebok president Matt O'Toole explains why a sale is in the smaller brand's interests and why he believes sports sponsorship remains an important part of its marketing strategy.
Adidas upgrades outlook as DTC business takes off, major events to boost sales
Sportswear manufacturer Adidas has upgraded it full-year outlook after a strong first quarter in 2021
Boston College Football, Adidas strike three-year apparel partnership
Boston College has followed up a wide-ranging footwear and apparel partnership with New Balance by bringing in Adidas to outfit its football program.
Adidas shirts ‘dropped’ by Shanghai Half Marathon in Xinjiang cotton row
The Shanghai Half Marathon has ditched plans to give runners Adidas-branded t-shirts for the event, which is to be held this Sunday, in a move thought to be a response to the sportswear brand's stance…
PWHPA secures Adidas, CBC Sports partnerships
The Professional Women’s Hockey Players Association has gained a further commercial boost by bringing in Adidas as a team jersey partner for the 2021 Secret Dream Gap Tour.
Adidas finalises plans to sell Reebok
German sportswear company Adidas has confirmed plans to divest its Reebok label in order to focus efforts on further strengthening its own brand