adidas
China Digest | Wigan set for Chinese takeover
In this week's China sports industry round-up: Wigan set for Chinese takeover; Chinese-owned Wolves strike Adidas deal; and CSL first to join Twitter
Old Games, New Tricks
As the Internet of Things expands, the sports industry finds new ways to improve the immersive experience of sport and increase the performance of both elite and recreational athletes. Elisha Chauhan spoke to leading experts in technology, both inside and outside of sport, to find out what major technological innovations could shape the industry in the next decade.
The Leader: Antonio Zea
Antonio Zea, director for global football innovation at adidas, writes exclusively for SportBusiness International about being at the forefront of football’s technological revolution.
Adidas suffers trademark setback in EU court
Former adidas exec convicted in college basketball corruption case
Commission proposes major reforms to college basketball system
The commission led by former US Secretary of State Condoleezza Rice to investigate reform to the college sports system in the wake of the inducements scandal that hit the headlines last year has outlined sweeping changes that it will seek to implement.
Adidas targets record football income after strategy rethink pays off
Adidas said today (Thursday) that it expects sales of football-related products to hit a record €2.5bn ($2.2bn) this year as the sportswear giant reaps the rewards of a revamped strategy in relation to the sport.