adidas
Authentic Brands said to drop out of Reebok auction process
United States-based licensing firm Authentic Brands Group has reportedly pulled out of German sportswear company Adidas' auction process to acquire its Reebok label.
RC Strasbourg continues long-running Adidas association
French Ligue 1 football club Racing Club de Strasbourg Alsace has signed an extension with its long-term kit supplier, global sportswear brand Adidas
Webinar replay | Developing licensing plans for the next generation of fans
How is the sports licensing industry adapting to historic changes in the business and creating a more robust and dynamic product mix for fans? Executives from the National Hockey League, Adidas, and OneTeam Partners join us to share their experiences.
O’Toole: Reebok will flourish away from ‘big brother’ Adidas
Sportswear giant Adidas announced plans in spring to divest itself of its Reebok subsidiary. Reebok president Matt O'Toole explains why a sale is in the smaller brand's interests and why he believes sports sponsorship remains an important part of its marketing strategy.
Adidas upgrades outlook as DTC business takes off, major events to boost sales
Sportswear manufacturer Adidas has upgraded it full-year outlook after a strong first quarter in 2021
Boston College Football, Adidas strike three-year apparel partnership
Boston College has followed up a wide-ranging footwear and apparel partnership with New Balance by bringing in Adidas to outfit its football program.
Adidas shirts ‘dropped’ by Shanghai Half Marathon in Xinjiang cotton row
The Shanghai Half Marathon has ditched plans to give runners Adidas-branded t-shirts for the event, which is to be held this Sunday, in a move thought to be a response to the sportswear brand's stance…
PWHPA secures Adidas, CBC Sports partnerships
The Professional Women’s Hockey Players Association has gained a further commercial boost by bringing in Adidas as a team jersey partner for the 2021 Secret Dream Gap Tour.
Adidas finalises plans to sell Reebok
German sportswear company Adidas has confirmed plans to divest its Reebok label in order to focus efforts on further strengthening its own brand
Adidas dips a toe into esports with effervescent ‘ocelote’ as its guiding star
Sportswear giant Adidas has partnered with G2 Esports in an effort to learn how it can become an authentic part of gaming culture. Callum McCarthy examines the strategy behind the deal.
Adidas takes further step into gaming sector with G2 Esports
Esports organisation G2 Esports has signed an agreement with global sportswear manufacturer Adidas
Adidas sets March decision date on Reebok’s future
German sportswear company Adidas has said it will make a decision on the future of its Reebok brand in March after confirming it has begun to assess “strategic alternatives”.
NHL Reverse Retro jersey collection proves immediate commercial success
The National Hockey League's new Reverse Retro jersey collection, which has been created in partnership with league partner adidas, has proven an immediate commercial success across a series of metrics
Austrian Bundesliga nets extension with Adidas as ball supplier
Austrian's top football league, the Austrian Bundesliga has signed an extension to its contract with global sportwear brand Adidas
Adidas ‘hires’ JPMorgan Chase to help secure Reebok sale
German sportswear company Adidas has reportedly hired American financial services firm JPMorgan Chase to help secure a potential sale of its Reebok brand, which could come as early as next year
Adidas share price rises amid reports it is ‘lining up’ Reebok sale
German sportswear company Adidas is considering selling its Reebok brand, it has been reported
Round-Up: BCCI denies further sponsor pressure, England tour of India postponed, Super Rugby Aotearoa sell-out, and more
Germany will not allow fans into football stadiums until at least the end of October - Reuters/CNA
Portimao in Portugal will host the final race of the 2020 MotoGP season - Reuters/CNA