In this week's China sports industry round-up: Wigan set for Chinese takeover; Chinese-owned Wolves strike Adidas deal; and CSL first to join Twitter
As the Internet of Things expands, the sports industry finds new ways to improve the immersive experience of sport and increase the performance of both elite and recreational athletes. Elisha Chauhan spoke to leading experts in technology, both inside and outside of sport, to find out what major technological innovations could shape the industry in the next decade.
The commission led by former US Secretary of State Condoleezza Rice to investigate reform to the college sports system in the wake of the inducements scandal that hit the headlines last year has outlined sweeping changes that it will seek to implement.
Adidas said today (Thursday) that it expects sales of football-related products to hit a record €2.5bn ($2.2bn) this year as the sportswear giant reaps the rewards of a revamped strategy in relation to the sport.
German sportswear giant Adidas posted its best set of financial results for a number of years today (Thursday), with outgoing chief executive Herbert Hainer stating the figures mark a “perfect comeback”.