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China Digest | Wigan set for Chinese takeover
In this week's China sports industry round-up: Wigan set for Chinese takeover; Chinese-owned Wolves strike Adidas deal; and CSL first to join Twitter
Old Games, New Tricks
As the Internet of Things expands, the sports industry finds new ways to improve the immersive experience of sport and increase the performance of both elite and recreational athletes. Elisha Chauhan spoke to leading experts in technology, both inside and outside of sport, to find out what major technological innovations could shape the industry in the next decade.
The Leader: Antonio Zea
Antonio Zea, director for global football innovation at adidas, writes exclusively for SportBusiness International about being at the forefront of football’s technological revolution.
Adidas extends Spanish national team deal as RFEF threats subside
Sports brand adidas has won its battle to retain kits supplier rights with the Royal Spanish Football Federation (RFEF), having extended the relationship for four more years
Adidas and Prada launch sailing footwear partnership
German sportswear manufacturer Adidas and Italian fashion house Prada are partnering to produce limited edition footwear, including sailing shoes under Prada's Luna Rossa label
Adidas on track for record year, driven by growth in China, US and e-commerce
Sports brand adidas expects 2019 to be a record year and “another important milestone towards achieving its 2020 targets” after posting its third quarter results.
Adidas in ‘buyout negotiations’ on $25m John Wall endorsement deal
German sportswear manufacturer Adidas is reportedly looking to cut short a five-year endorsement deal with Washington Wizards guard John Wall less than two years into the agreement due to the National…