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Features
Ex-adidas marketing chief McCammon wants to make Excel Esports a ‘truly British’ product
The appointment of adidas’ former director of global marketing Robin McCammon to the role of chief commercial officer at UK-based esports organisation Excel Esports, announced in January, appeared to b…
China Digest | Wigan set for Chinese takeover
In this week's China sports industry round-up: Wigan set for Chinese takeover; Chinese-owned Wolves strike Adidas deal; and CSL first to join Twitter
Old Games, New Tricks
As the Internet of Things expands, the sports industry finds new ways to improve the immersive experience of sport and increase the performance of both elite and recreational athletes. Elisha Chauhan spoke to leading experts in technology, both inside and outside of sport, to find out what major technological innovations could shape the industry in the next decade.
The Leader: Antonio Zea
Antonio Zea, director for global football innovation at adidas, writes exclusively for SportBusiness International about being at the forefront of football’s technological revolution.
MLS “excited” by response to virtual Adidas logo during MLS Is Back Tournament
Major League Soccer says it is "excited" by the response of fans and the wider sports industry to a virtual Adidas logo that appears prominently during broadcasts in the United States and Canada of the…
Round-Up: Afcon postponed, TrueVisions threatens FAT, Adidas and Puma join #StopHateForProfit, and more
The 2021 Africa Cup of Nations in Cameroon has been pushed back to 2022 due to Covid-19
Round-Up: Adidas rebounds in China, Spurs take loan, IWF corruption report, and more
Adidas returned to year-on-year revenue growth in China in May, as sales rebounded quicker than expected after Covid-19 restrictions were lifted
Round-Up: J-League restart, Nike and Adidas show solidarity, Ferrari plans Asia-Pac academy, and more
Japanese football's J-League is to resume first division matches on July 4, with the second and third divisions starting on June 27. Matches will be played behind closed doors