Brazilian Série A football club Flamengo’s extension of its supply contract with global sports brand Adidas has been approved by the club’s council.

Adidas has signed on as the kit supplier of the French Athletics Federation (FFA) in a four-year deal announced today (Monday)

Electronics and home appliances brand Philco has renewed its sponsorship contract with Brazilian football club Santos for two years, from 2022 to 2023

Germany-based sportswear manufacturer Adidas has agreed a three-year extension to its sponsorship deal with ParalympicsGB in a contract that covers both the Beijing 2022 winter Paralympic Games and the…

Bulgarian football club CSKA Sofia has signed Italian sportswear firm Macron as its new kit supplier

Sportswear giant Adidas has extended its long-standing global marketing partnership of the National Basketball Association, Women's National Basketball Association and the NBA G League in a multiyear deal

Kasper Rørsted, the chief executive of global sportswear company Adidas, has added the weight of his voice to world football governing body Fifa’s proposals to hold the World Cup on a biennial basis.

German sportswear company Adidas has secured an agreement to sell its global sportswear brand Reebok to Authentic Brands Group for a deal that could total $2.5bn (€2.1bn).

United States-based licensing firm Authentic Brands Group has reportedly pulled out of German sportswear company Adidas' auction process to acquire its Reebok label.

French Ligue 1 football club Racing Club de Strasbourg Alsace has signed an extension with its long-term kit supplier, global sportswear brand Adidas

How is the sports licensing industry adapting to historic changes in the business and creating a more robust and dynamic product mix for fans? Executives from the National Hockey League, Adidas, and OneTeam Partners join us to share their experiences.

Sportswear giant Adidas announced plans in spring to divest itself of its Reebok subsidiary. Reebok president Matt O'Toole explains why a sale is in the smaller brand's interests and why he believes sports sponsorship remains an important part of its marketing strategy.

Sportswear manufacturer Adidas has upgraded it full-year outlook after a strong first quarter in 2021

Boston College has followed up a wide-ranging footwear and apparel partnership with New Balance by bringing in Adidas to outfit its football program.

The Shanghai Half Marathon has ditched plans to give runners Adidas-branded t-shirts for the event, which is to be held this Sunday, in a move thought to be a response to the sportswear brand's stance…

The Professional Women’s Hockey Players Association has gained a further commercial boost by bringing in Adidas as a team jersey partner for the 2021 Secret Dream Gap Tour.

German sportswear company Adidas has confirmed plans to divest its Reebok label in order to focus efforts on further strengthening its own brand