adidas
LIV’s Johnson splits with Adidas, Garcia not renewed
Former world number one golfer and LIV Golf champion Dustin Johnson has ended his sponsorship agreement with Adidas after 15 years while 2017 Masters winner Sergio Garcia did not have his contract renewed…
BCCI ‘set to announce’ Adidas as new kit sponsor
The Board of Control for Cricket in India (BCCI) is close to announcing Adidas as its new kit sponsor
AS Roma gets green light for Adidas deal, as arbitration court rules against New Balance
AS Roma has been given the green light to enact its new kit supplier agreement with Adidas from next season, having been taken to an arbitration court by its current supplier New Balance
Champions League match ball and sports apparel RFP to launch
The Team Marketing agency will this week launch a request for proposal (RFP) process for the right to supply and market the official Uefa Champions League match ball across the 2024-27 cycle
Adidas to replace Nike at Saudi Arabian Football Federation from 2023
The Saudi Arabian Football Federation (SAFF) has signed up Adidas as the national team kit supplier, from 2023 until 2026
Adidas launches €1bn bond sale
German sportswear manufacturer Adidas has announced that it has successfully placed two bonds in an amount worth €1bn ($1.04bn) in total.
Adidas and Puma set out executive succession plans
Adidas has confirmed it is in talks with Bjørn Gulden, chief executive of German sportswear and equipment rival Puma, over potentially replacing Kasper Rorsted as its chief executive.
Adidas renews Scotland kit supply deal to 2028
Adidas will continue to supply the kit to the Scottish national teams until at least 2028 after reaching a new agreement with the Scottish Football Association (SFA)
Adidas expects €250m hit after ending Kanye West partnership
German sportswear and footwear manufacturer Adidas has severed ties with controversial rapper and fashion designer Kanye West, a decision which the company says will result in a €250m ($246m) hit to it…
NHL, Adidas revive Reverse Retro jersey program
League, jersey partner bring back highly popular licensing effort
Adidas signs new long-term kit deal with Arsenal
German sportswear manufacturer Adidas has extended its kit supplier deal with English Premier League football club Arsenal
LAFC’s Bale has top-selling MLS jersey in 2022
LAFC forward Gareth Bale has made an immediate impact since joining Major League Soccer in the summer, with the Wales captain having the league's top-selling jersey this season
Adidas ends Tatis Jr.’s contract after PED suspension
Sports apparel and footwear brand Adidas has ended its partnership with Major League Baseball’s San Diego Padres shortstop Fernando Tatis Jr.
Algerian FA issues tender for kit supply rights
The Algerian Football Federation (FAF) has launched an invitation to tender for kit supply rights to its national teams
Adidas CEO Rorsted to step down by mutual consent in 2023
Adidas has announced that its chief executive Kasper Rorsted will stand down in 2023, three years ahead of the end of his contract
Adidas replaces Umbro as Jamaica Football Federation kit supplier
Sportswear giant Adidas will replace Umbro as kit supplier to Jamaica’s national football teams, from January 2023 until after the 2026 World Cup.
Adidas to end NHL jersey partnership after 2023-24 season
The National Hockey League has been forced to seek a new uniform and apparel supplier after global sportswear manufacturer Adidas decided not to renew its partnership with the league which ends in the…
Adidas reports 15-per-cent revenue growth; committed marketing spend slows
Sportswear giant Adidas generated revenues of €21.2bn ($23.4bn) last year, its latest financial report shows.