adidas

Esports
Esports

Sportswear giant Adidas has partnered with G2 Esports in an effort to learn how it can become an authentic part of gaming culture. Callum McCarthy examines the strategy behind the deal.
Esports
Sponsorship & Marketing

Esports organisation G2 Esports has signed an agreement with global sportswear manufacturer Adidas
Finance & Law

German sportswear company Adidas has said it will make a decision on the future of its Reebok brand in March after confirming it has begun to assess “strategic alternatives”.
Ice Hockey
Licensing & Merchandising

The National Hockey League's new Reverse Retro jersey collection, which has been created in partnership with league partner adidas, has proven an immediate commercial success across a series of metrics
Football
Sponsorship & Marketing

Austrian's top football league, the Austrian Bundesliga has signed an extension to its contract with global sportwear brand Adidas
Finance & Law

German sportswear company Adidas has reportedly hired American financial services firm JPMorgan Chase to help secure a potential sale of its Reebok brand, which could come as early as next year
Finance & Law

German sportswear company Adidas is considering selling its Reebok brand, it has been reported
Boxing
Events

Germany will not allow fans into football stadiums until at least the end of October - Reuters/CNA Portimao in Portugal will host the final race of the 2020 MotoGP season - Reuters/CNA
Football
Finance & Law

Major League Soccer says it is "excited" by the response of fans and the wider sports industry to a virtual Adidas logo that appears prominently during broadcasts in the United States and Canada of the…
Athletics
Events

The 2021 Africa Cup of Nations in Cameroon has been pushed back to 2022 due to Covid-19
Badminton
Education

Adidas returned to year-on-year revenue growth in China in May, as sales rebounded quicker than expected after Covid-19 restrictions were lifted
Baseball
Events

Japanese football's J-League is to resume first division matches on July 4, with the second and third divisions starting on June 27. Matches will be played behind closed doors
Business

Adidas has received approval from the German government for the participation of state-owned development bank KfW in a syndicated loan facility worth €3bn ($3.2
Finance & Law

Sportswear company adidas has said it expects first-quarter sales in China to drop by up to €1bn ($1.1bn), due to the impact of the coronavirus.
Football
Sponsorship & Marketing

The Spanish Football Federation (RFEF) has announced an eight-year deal with Italian sportswear manufacturer Macron for the supply of referee kits
Other

Sportswear company adidas's sales in China are down 85 per cent in the period from Chinese New Year until now, compared to the same period last year, due to the coronavirus outbreak
Esports
Esports

The appointment of adidas’ former director of global marketing Robin McCammon to the role of chief commercial officer at UK-based esports organisation Excel Esports, announced in January, appeared to b…
Esports
Esports

UK-based esports organisation, Excel Esports, has appointed adidas’ former director of global marketing Robin McCammon to be its chief commercial officer while Wouter Sleijffers, a former chief executive o…