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As the Internet of Things expands, the sports industry finds new ways to improve the immersive experience of sport and increase the performance of both elite and recreational athletes. Elisha Chauhan spoke to leading experts in technology, both inside and outside of sport, to find out what major technological innovations could shape the industry in the next decade.

German sportswear giant Adidas has reported a better-than-expected two per cent increase in 2014 sales and said it would meet its profit target as it announced the sale of its Rockport brand in a bid to increase its focus on the sports market.

German sportswear giant Adidas has been given the green light to ramp up its presence in the NFL American football and MLB baseball player endorsement market in a bid to bolster its position in the US.

Antonio Zea, director for global football innovation at adidas, writes exclusively for SportBusiness International about being at the forefront of football’s technological revolution.

German sportswear giant Adidas has announced plans to return as much as €1.5bn ($1.92bn) to shareholders over the next three years as it seeks to address concerns over its underperforming share price.

Sportswear giant Adidas is set to spend at least €100m ($136m) more on marketing after issuing a profit warning last week.

Adidas has lowered its profit expectations for the full year after citing the impact on the sportswear company of the political tensions surrounding Russia.

Online gaming company 888poker has scrapped its endorsement deal with Luis Suarez after the Uruguay striker was banned yesterday (Thursday) by football’s world governing body Fifa for biting an opponent.

German sportswear giant Adidas has pulled all Fifa World Cup advertising featuring Luis Suarez and said it would remind him of the “high standards” it expects from its ambassadors, but has stopped short of dropping the Uruguay forward after he was banned by world football’s governing body today (Thursday).

German sportswear company Adidas has reported that it will “definitely” achieve its goal of €2bn ($2.7bn) in football sales this year, with the ongoing Fifa World Cup helping boost demand for products.

Nicole Vollebregt, senior vice-president of global brand marketing at sportswear company Adidas, has been unveiled as a speaker at the seventh edition of the Leaders Sport Business Summit on October 8-9 at Stamford Bridge in London.

Fifa’s commercial partners have waded into the debate over the governing body’s handling of the bidding process that led to the award of the hosting rights for football’s 2022 World Cup to Qatar.

German sportswear company Adidas said it expects this summer’s Fifa World Cup national team football tournament to help boost sales by up to eight per cent.

German sportswear and equipment giant Adidas has extended the contract of chief executive Herbert Hainer for another two years.

English Premier League club Manchester United has confirmed it is in talks with several different sportswear companies with a view to sealing a new kit partnership deal for the start of the 2015-16 season.

Eric Liedtke has been appointed to the executive board of Adidas, where he will be responsible for the sportswear giant’s global brands.