Global
Nissan extends with City Football Group, adds Sichuan Jiuniu to package
Football club ownership company City Football Group has extended its global sponsorship with Japanese carmaker Nissan into a third contract term
FIDE claims world first with launch of NFT marketplace
The International Chess Federation (FIDE) has agreed a deal with TON Labs to launch the sport’s first global NFT marketplace.
Harry Eckersley | How sport can play to protect the planet
With COP26 underway, Harry Eckersley, senior marketing executive, CSM Sport & Entertainment, looks at why climate change poses a significant threat to the ability to watch and play sport and points to the best sustainability initiatives from rights-holders
Infront’s ‘Brave New Sport’ to drive conversation over sport industry’s future
The Infront agency has joined forces with independent think tank Web for Interdisciplinary Research and Expertise (W.I.R.E
Discovery’s Q3 international revenues buoyed by advertising, Olympics sublicensing
Media group Discovery has reported just under $1.3bn (€1.1
Ex-EBU sports head Kürten named CEO of Rhine-Ruhr’s World University Games
Stefan Kürten, the former executive director of sport at the European Broadcasting Union, has been named as chief executive of the organising committee for the 2025 FISU Summer World University Games …
Uefa seeks master licensee, retailers for national team tournaments
A sales process has been launched for certain licensing and marketing rights to various Uefa national team tournaments taking place between 2023 and 2028
Why micro-mobility leader Helbiz jump-started its diversification with media rights
Helbiz stunned the sports media business with its acquisition of Italian Serie B rights earlier this year, but the company believes the investment will bring a range of tangible benefits to its expanding empire.
HBA Media details international distribution for Breeders’ Cup
This year’s edition of US horse racing showpiece the Breeders’ Cup World Championships will be watched by an improved multi-million global audience, according to its international rights distributor HBA M…
Whoop strikes WTA deal that includes in-match use of devices
Women's tennis pact adds to growing set of partnerships for company
Faze Technologies lands ICC’s NFT contract
The International Cricket Council has appointed US-based company Faze Technologies to create exclusive digital collectibles of the greatest moments from its events
G20 leaders back Beijing 2022 as opposition recedes
The G20 organisation of world leaders included a statement endorsing the upcoming Beijing 2022 Winter Olympics in its most recent communiqué, saying the event "serves as a symbol of humanity’s resilience".
Blatter and Platini charged with fraud over CHF2m payment
Sepp Blatter and Michel Platini, the former presidents of Fifa and Uefa, respectively, have been charged with fraud and other offences by Swiss prosecutors in a long-running case
Modern pentathlon ‘set to replace’ horse riding with cycling after ‘secret vote’
Horse riding is set to be dropped from the modern pentathlon programme following a secret vote carried out by the sport’s governing body, the International Modern Pentathlon Union (UIPM), it is claimed.
MPL hires industry veteran McCloskey to oversee US market
Esports and gaming organization looks to advance global expansion
Formula 1 planning six sprint events in 2022
Formula 1’s managing director of motorsport, Ross Brawn, has revealed that up to six sprint race qualifying sessions are likely to be held during the 2022 season following the success of the format this y…
MLB, Twitter unveil multi-language fan activation to emphasize ‘world’ in World Series
Will Exline, Twitter's senior sports partner manager, tells SportBusiness how the success of the #PostcardsFromHomePlate initiative highlights the truly global reach of baseball.
EA hires former City Football Group executive Willoughby
Games publisher Electronic Arts has appointed Damian Willoughby as vice-president, partnerships, working in its 'Competitive Gaming Entertainment' team