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MLB, Twitter unveil multi-language fan activation to emphasize ‘world’ in World Series

A fan response to the Major League Baseball-Twitter #PostcardsFromHomePlate fan activation in French (Credit: MLB)

Will Exline, Twitter's senior sports partner manager, tells SportBusiness how the success of the #PostcardsFromHomePlate initiative highlights the truly global reach of baseball.

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SportBusiness US Editor Eric Fisher examines the implications of the increasing issues among many American sports media entities pivoting their businesses to streaming

Lega Serie A's recent renewal with virtual advertising specialist, the Interregional Sports Group, offers a first-of-its-kind virtual advertising opportunity to all 20 of the league's clubs. Serie A’s commercial & marketing director, Michele Ciccarese, speaks to SportBusiness about the deal and the league’s search for an International Partner.

The East Asia Super League is aiming to take the packaging, presentation and on-court quality of club basketball in the region to a new level.

Facing perhaps the largest set of transformational developments in the history of US college sports, Big Ten Conference commissioner Kevin Warren looks to use the well-being and opportunity of the student-athlete as a guiding principle. He discusses the fast-changing industry landscape with SportBusiness US Editor Eric Fisher.