Global

Global chemicals company Ineos has signed a new long-term ‘Performance Partnership’ with record-breaking road runner Eliud Kipchoge and the Dutch NN Running Team.

Electric racing series Formula E has signed a renewal to its sponsorship deal with logistics company DHL

The European Tour group examined a range of private equity proposals before opting to enter into a strategic alliance with the PGA Tour, according to deputy CEO Guy Kinnings. SportBusiness speaks to him about the organisation's latest set of accounts which show the financial impact of the deal.

Global merchandising and sports retail company Fanatics has announced the appointment of Matthew Primack as senior vice-president of international business development

New contract term to prominently feature Twitter Spaces

World Rugby, the global governing body of rugby union, has appointed Charlotte Samuelson to the new role of chief operating officer

Sportfive has recruited Genius Sports’ Thomas Klingebiel as president of its media rights business.

Infront has announced Christian Mueller is resigning from his position as chief executive of Infront X, the agency’s digital and technology subsidiary, and that the role will not be filled directly.

In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Ken Solomon, Tennis Channel president. Fisher and Russo also discuss The New York Times Company’s $550m (€486.9m) deal to acquire sports media outlet of The Athletic, Fanatics’ market-shifting, $500m purchase of the sports and entertainment assets of The Topps Co., and the National Football League’s deliberations around the forthcoming Super Bowl LVI in California amid the ongoing Covid-19 pandemic.

The International Cricket Council has unveiled its promised first foray into the world of non-fungible tokens, announcing digital collectibles series Crictos

The World Anti-Doping Agency (Wada) has welcomed the decision by the US government to release the remainder of its financial contributions to the organisation’s budget for 2021.

Canadian technology and industrial company Premier Tech has joined the UCI WorldTour cycling team, formerly known as Israel Start-Up Nation, as co-title sponsor from the 2022 season

David Hasenfratz, chief technology officer for virtual advertising firm UniqFEED, argues personalised pitchside advertising will soon be possible in sport and describes the technological steps that will be needed to deliver it.

Indian fantasy gaming platform Howzat has been announced as the title sponsor of the inaugural Legends League Cricket tournament

The International Tennis Federation has promoted Kelly Fairweather to the role of chief executive as part of its ITF2024 development strategy

IMG Arena, the sports betting division of the IMG agency, has further bolstered its strong standing in golf after securing the official betting data and live streaming rights to the Ladies Professional…