Premier Tech joins Israeli UCI WorldTour team as co-sponsor

Canadian technology and industrial company Premier Tech has joined the UCI WorldTour cycling team, formerly known as Israel Start-Up Nation, as co-title sponsor from the 2022 season.

Subscribe to unlock this article

Explore our subscription options to continue reading our industry-leading content!

Already have an account? Sign in here

Read this next

Sponsorship & Marketing

Suez joins FDJ as co-main sponsor of French Women's World Tour cycling team

20 Jun 2022
Sponsorship & Marketing

Soudal signs one-year extension at WorldTour team before expected switch

7 Jul 2021
Sponsorship & Marketing

Dutch conglomerate Pon set to succeed Jumbo as top cycling team sponsor

17 Oct 2023

White Paper | Future-proofing sports media: embracing AI for enhanced fan experiences

5 Apr 2024
From our partners
Sponsorship & Marketing

Israel Cycling Academy adds title sponsor ahead of UCI World Tour debut

12 Dec 2019