Tennis
Japan’s Wowow renews US Open rights shortly before 2022 edition
Japanese pay-television broadcaster Wowow and the United States Tennis Association (USTA) have announced a US Open rights renewal just six days before the 2022 tournament begins
La Roche-Posay named inaugural US Open sunscreen partner
The United States Tennis Association has secured another commercial boost ahead of the US Open, with French sunscreen brand La Roche-Posay being named the inaugural official sunscreen partner of the grand …
Seven League’s Ayers looks to the metaverse to unlock ‘dormant IP’ in new business venture
Rematch described as ‘sporting time machine’
Latest event to reimagine Ali-Foreman fight as ‘immersive theatrical experience’
Fundi
IBM and USTA sign five-year renewal
IBM and the United States Tennis Association have announced a five-year renewal of their already 30-year partnership.
Through IBM, the USTA created the USOpen
US Open prize fund tops $60m for first time
US Open prize money will top more than $60m (€59m) for the first time this year, up from $57.5m in 2021, the United States Tennis Association has announced.
Former Wimbledon marketer Willis to drive ‘future relevance’ in Premier League role
Former Wimbledon marketer Alex Willis will start her new role as director of digital media and audience development at the Premier League next month with the goal of “helping to drive its future relevance”.
Barty named ‘chief of inspiration’ as part of Optus tie-up
Australian telecoms operator Optus has announced a content and endorsement agreement with three-time tennis grand slam winner Ashleigh Barty that will see her assume the title of ‘chief of inspiration’.
Cadillac replaces Mercedes as US Open official vehicle
General Motors luxury car brand Cadillac has been named the official vehicle of the US Open following a multiyear deal with the United States Tennis Association
Navarro adds Western and Southern Open to tennis portfolio
American billionaire businessman Ben Navarro has acquired the Cincinnati, Ohio-based Western and Southern Open tournament from the United States Tennis Association.
Australian Open hails economic impact and audience numbers reported by Nielsen
The Australian Open tennis grand slam generated more than A$405m ($287m/€278m) in economic activity in the state of Victoria during the pandemic-afflicted years of 2021 and 2022, according to a report b…
US Open ticket sales soar in wake of Serena Williams’ retirement plans
The United States Tennis Association has enjoyed a huge spike in ticket sales for the upcoming US Open in the wake of Serena Williams' recent announcement that she will retire from the sport after playing…
Sinclair plans full OTT version of Tennis Channel in US
Company says 'we couldn’t be more excited' about network
Asheville, North Carolina replaces Bermuda as US Open tourism sponsor
The United States Tennis Association (USTA) has named ‘Explore Asheville’ as the ‘Official Tourism Partner’ for the US Open in 2022, replacing the Bermuda Tourism Authority in the category.
Ber
Quadcode signs up as global partner of Davis Cup Finals
Brokerage solutions company Quadcode has agreed a deal to sponsor the Davis Cup Finals, the season-ending event for the men’s national team tournament organised by the International Tennis Federation (…
IMG extends Japan Open sponsorship role until 2027
IMG will continue to market the global sponsorship rights for the Japan Open tennis tournament after extending its long-running commercial agreement with the Japan Tennis Association (JTA) until 2027
ATP cancels China events due to pandemic, announces six new tournaments instead
The Association of Tennis Professionals (ATP) has announced the cancellation of four ATP Tour events in China due to the Covid-19 pandemic and the creation of six one-off tournaments to be held instead
NEP extends Wimbledon broadcast production deal
Outside broadcast and services provider NEP UK has agreed a four-year extension to its production deal for the Wimbledon Championships
STH to sell Australian Open hospitality packages to UK fans
Sports Travel & Hospitality Group UK (STH UK) is to sell 2023 Australian Open hospitality packages to UK-based fans, SportBusiness understands