Australian Open hails economic impact and audience numbers reported by Nielsen

Ashleigh Barty after winning the Women’s Singles Final at the 2022 Australian Open. (Photo by Clive Brunskill/Getty Images)
Ashleigh Barty after winning the Women’s Singles Final at the 2022 Australian Open. (Photo by Clive Brunskill/Getty Images)

The Australian Open tennis grand slam generated more than A$405m ($287m/€278m) in economic activity in the state of Victoria during the pandemic-afflicted years of 2021 and 2022, according to a report by data company Nielsen Sports.

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