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Barty named ‘chief of inspiration’ as part of Optus tie-up

Ashleigh Barty pictured near Uluru in the Uluru-Kata Tjuta National Park in Australia. (Photo by Scott Barbour/Tennis Australia via Getty Images)

Australian telecoms operator Optus has announced a content and endorsement agreement with three-time tennis grand slam winner Ashleigh Barty that will see her assume the title of ‘chief of inspiration’.

Barty, who announced her surprise retirement from the sport earlier this year following victory at the Australian Open, will take part in content initiatives, employee programmes and community-focused campaigns.

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