Sponsorship & Marketing
Dafabet makes basketball debut in regional EuroLeague, EuroCup sponsorship
Dafabet, the Philippines-based betting operator, has become a regional sponsor in Asia of basketball’s EuroLeague and EuroCup competitions.
EuroParcs consolidates main shirt rights at Feyenoord with one-year extension
Dutch holiday park group EuroParcs will take over the main shirt sponsorship rights to Dutch Eredivisie club Feyenoord from its recently-acquired Droomparken brand next season
ISL still targeting profitability within three years despite Covid ‘disaster’
The International Swimming League is still targeting profitability “within three or four years” despite being heavily impacted by the pandemic, its managing director and head of commercial operations, Hubert Montcoudiol, tells SportBusiness.
Leicester Tigers’ Welford Road rebranded for first time in Mattioli Woods renewal
Leicester Tigers have extended and expanded their association with wealth management company Mattioli Woods, with the brand taking the stadium naming rights
China Life extends as main CBA sponsor
Insurance company China Life will continue to serve as the official main sponsor of the Chinese Basketball Association (CBA) League following the signing of a three-year renewal from 2020-21 to 2022-23
Ex-FA and EFL commercial chiefs combine for Sport Collective and GV6 tie-up
Sport Collective, the sports marketing agency founded by two of the English Football Association’s former commercial chiefs, Peter Daire and Sean McAuliffe, has announced a collaboration with GV6 sports, t…
Sinopec Lubricant Company to sponsor 2020 ITTF Men’s World Cup
Chinese firm Sinopec Lubricant Company has agreed a sponsorship deal for the International Table Tennis Federation Men's World Cup event in Weihei, China on November 13-15
Round-Up: Russia accused of Olympics cyber interference, Barclay and Khwaja vie for ICC chairmanship, Sydney offers to host India, and more
The UK accused the Russian military of conducting "cyber reconnaissance" operations against Tokyo Olympics organisers, logistics suppliers and sponsors - Reuters/CNA
US Figure Skating brings in Guaranteed Rate as title sponsor of 2020 Skate America
US Figure Skating has announced that leading retail mortgage lender Guaranteed Rate will become the title sponsor of this weekend's 2020 Skate America
AC Milan renews association with Starcasinò.sport
AC Milan has extended its official partner contract with sport, media and entertainment portal Starcasinò.sport.
CSM agrees tie-up with players agency Football Capital
Chime Communications-owned marketing agency CSM has announced that it has entered into a new agreement with global football management agency Football Capital
Telenot extends FIS World Cup backing in Infront-brokered deal
Electronic security company Telenot has signed as an official sponsor for selected FIS Alpine Skiing and FIS Ski Jumping World Cup events for another season
Vivint Smart Home to sponsor PGA Tour’s Houston Open
The PGA Tour has announced that smart home company Vivint Smart Home will become the title sponsor of next month's Houston Open
Mastercard becomes second Champions League sponsor to finalise 2021-24 renewal
European football governing body Uefa has today (Monday) announced the renewal of its Uefa Champions League sponsorship contract with global payments firm Mastercard
Liverpool signs Expedia as shirt sleeve sponsor
English Premier League side Liverpool has signed up online travel site Expedia as the club's new shirt sleeve sponsor
O2 extends with RFU, makes equal commitment to men’s and women’s game
The Rugby Football Union has extended its principal shirt sponsorship agreement with telco O2 for another five years in a deal that will take the association between the two organisations to 30 years
Round-Up: CCTV hints Morey’s departure linked to China row, JSA supports spectator tech projects, and more
Doha is to host the single-leg final of this year's AFC Champions League - Goal
Chelsea sign up GO Markets in brand’s first sports sponsorship deal
English Premier League club Chelsea has signed up online trading platform GO Markets to its sponsorship portfolio