Sponsorship & Marketing
Deutsche Telekom to connect with FC Köln in three-year sponsorship
Deutsche Telekom, the German telecoms group, is to become a sponsor of Bundesliga side 1. FC Köln in the role of “exclusive partner for telecommunications and technology”.
Turner Sports signs sportsbook deals with both DraftKings, FanDuel
Separate agreements divided between network's NBA programming, other properties
Wolves sign Tezo to global sponsorship deal
English Premier League club Wolverhampton Wanderers has signed up headphone brand Tezo to its sponsorship portfolio. The global deal sees the brand becomes Wolves' first ever sponsor in the headphone category
Fanatics partners with Lions for 2021 tour of South Africa
The British and Irish Lions rugby union team has announced a new e-commerce and manufacturing tie-up with sports merchandising giant Fanatics
South Africa extends FNB back-of-shirt sponsorship
The South African Rugby Union (SARU) has renewed its sponsorship contract with banking firm FNB
WWE strikes SummerSlam-focused partnership with Constellation Brands
World Wrestling Entertainment has signed a wide-ranging partnership with leading alcohol beverage company Constellation Brands, which names beer brand Victoria the official beer of SummerSlam.
Dishang to title sponsor ITTF World Cups
Dishang Group, one of China’s largest manufacturers and exporters of apparel and textiles, has signed on as the title sponsor of next month's 2020 International Table Tennis Federation Men's and Women's W…
Major League Rugby extends Rhino Rugby partnership
Major League Rugby has announced that Rhino Rugby will be returning as the league’s official ball and equipment provider for the 2021 season.
Borussia Dortmund sign early Rowe renewal in Sportfive-brokered deal
German Bundesliga club Borussia Dortmund has extended its sponsorship deal with lubricants manufacturer Rowe
Sheffield United becomes latest Premier League club to sign up Cadbury
Sheffield United have become the latest English Premier League side to sign chocolate brand Cadbury as a sponsor
Ex-F1 partnerships and licensing manager joins The Memento Group board
UK-based sports memorabilia business The Memento Group has named Albert Gomà, Formula 1’s former manager for global partnerships and licensing, and Andy Webb, former managing director at Rothschild & …
NFL unveils clothing collaboration with Tommy Hilfiger
The National Football League has unveiled a clothing collaboration with premium fashion brand Tommy Hilfiger in North America, known as TommyxNFL
LaLiga renews with El Corte Inglés for 2020-21 season
LaLiga has signed a renewal to its sponsorship contract with department store company El Corte Inglés.
Ben Cronin | Rights-holders need to show caution in use of virtual advertising
Closed-door sport has prompted an upsurge in virtual advertising but a new report cautions against using the technology indiscriminately.
E.Infra signs FIS Nordic World Ski Championships data sponsorship
German technology company E.Infra has signed as the ‘Data Partner’ for the FIS Nordic World Ski Championships 2021 in Oberstdorf, Germany.
Round-Up: Uefa considers Euro options, ICC says WTC on schedule, CSL re-enters bubbles, and more
Uefa is considering options for changing the hosting plan of the Euro 2020 tournament, although for now the original plan remains, including to have full stadia - AFP/CNA
England Rugby extends long-term Gilbert association
England's Rugby Football Union (RFU) has extended its contract with sports equipment brand Gilbert
New Zealand Rugby takes equity stake in headphones sponsor Nura
Headphones brand Nura has become the ‘Official Headphones of the All Blacks’ in a deal that will see New Zealand Rugby take an equity stake in the company.