Sponsorship & Marketing

Deutsche Telekom, the German telecoms group, is to become a sponsor of Bundesliga side 1. FC Köln in the role of “exclusive partner for telecommunications and technology”.

Separate agreements divided between network's NBA programming, other properties

English Premier League club Wolverhampton Wanderers has signed up headphone brand Tezo to its sponsorship portfolio. The global deal sees the brand becomes Wolves' first ever sponsor in the headphone category

The British and Irish Lions rugby union team has announced a new e-commerce and manufacturing tie-up with sports merchandising giant Fanatics

The South African Rugby Union (SARU) has renewed its sponsorship contract with banking firm FNB

World Wrestling Entertainment has signed a wide-ranging partnership with leading alcohol beverage company Constellation Brands, which names beer brand Victoria the official beer of SummerSlam.

Dishang Group, one of China’s largest manufacturers and exporters of apparel and textiles, has signed on as the title sponsor of next month's 2020 International Table Tennis Federation Men's and Women's W…

Major League Rugby has announced that Rhino Rugby will be returning as the league’s official ball and equipment provider for the 2021 season.

German Bundesliga club Borussia Dortmund has extended its sponsorship deal with lubricants manufacturer Rowe

Sheffield United have become the latest English Premier League side to sign chocolate brand Cadbury as a sponsor

UK-based sports memorabilia business The Memento Group has named Albert Gomà, Formula 1’s former manager for global partnerships and licensing, and Andy Webb, former managing director at Rothschild & …

The National Football League has unveiled a clothing collaboration with premium fashion brand Tommy Hilfiger in North America, known as TommyxNFL

LaLiga has signed a renewal to its sponsorship contract with department store company El Corte Inglés.

Closed-door sport has prompted an upsurge in virtual advertising but a new report cautions against using the technology indiscriminately.

German technology company E.Infra has signed as the ‘Data Partner’ for the FIS Nordic World Ski Championships 2021 in Oberstdorf, Germany.

Uefa is considering options for changing the hosting plan of the Euro 2020 tournament, although for now the original plan remains, including to have full stadia - AFP/CNA

England's Rugby Football Union (RFU) has extended its contract with sports equipment brand Gilbert

Headphones brand Nura has become the ‘Official Headphones of the All Blacks’ in a deal that will see New Zealand Rugby take an equity stake in the company.