The International Swimming League is still targeting profitability “within three or four years” despite being heavily impacted by the pandemic, its managing director and head of commercial operations, Hubert Montcoudiol, tells SportBusiness.
Tampa tourism leaders confident Covid-impacted Super Bowl will be “shot in the arm”
Rob Higgins, the Tampa Bay Super Bowl LV Host Committee president and CEO, tells SportBusiness about the challenges and opportunities of hosting the NFL championship game amid the pandemic.
Stadiums and arenas represent key tool in US Covid-19 vaccination efforts
Following last fall's repurposing of many sports facilities as voting centers, an increasing number of venues are now being used as mass vaccination centers, though the logistics to do so remain complex.
Amazon dives into Australian rights market with swimming deal
Amazon has acquired its first live rights to an Australian sporting event in a deal between Swimming Australia and the online retail giant
Peaty becomes latest UK sports star to sign Castore endorsement deal
Emerging sportswear manufacturer Castore has reached an exclusive sportswear and apparel supply agreement with star swimmer Adam Peaty.
The Englishman has signed a long-term deal with the UK-based company
ISL maintains it will honour debts, bemoans failure of commercial operations
The International Swimming League has vowed to “honour all obligations” to companies still awaiting payment from its inaugural 2019 season, while asserting that its commercial activities have “failed” thus fa…
LiveWire Sport prepares English or Swiss legal action against ISL
LiveWire Sport, the UK-based digital content agency, has said that it is prepared to initiate court proceedings in England or Switzerland against the International Swimming League over debts it claims…