Licensing and Merchandising

Zlatan Ibrahimović  remains a force on and off the field.

Global merchandising retailer Fanatics has signed a long-term partnership with the German Football Association (DFB)

United Soccer League officials today announced they have launched a new league-wide licensing program aimed at delivering further fan engagement and support by providing more licensed club products in…

Juventus Football Club is renewing its licensing partnership with IMG and has expanded the new multi-year agreement to include the US and Canada

The Professional Squash Association (PSA) has sealed a partnership with global technology provider Sports Data Labs that will allow squash to become the first professional sport to commercialise in-game phy…

Uefa, European football’s governing body, has appointed the IMG agency as the exclusive master licensee for Euro 2020 and other major national team tournaments through to the end of 2022.

Spanish agency Mediapro has deepened its presence in the in the video assistant referees (VAR) market by agreeing a partnership with the South American Football Confederation (Conmebol)

NHL ice hockey franchise the Vegas Golden Knights will retain its identity following the closure of a trademark battle with the United States Army

Italian Serie A outfit Napoli has announced it has become the football club in the world to launch its own exclusive ‘Brand Store’ in partnership with internet company Amazon.

The NFL Players Association (NFLPA), the official players’ union of the American football league, has entered into a strategic investment and partnership agreement with augmented video company Octi.

Biometric identity platform Clear has partnered with North America’s Major League Baseball and to introduce biometric ticketing at participating ballparks from 2019.

The International Hockey Federation (FIH) has renewed its data-focused partnership with sports technology company AltiusRT. The new deal will run until the end of 2019

The International Paralympic Committee (IPC) has extended its partnership with Gracenote and is keen to expand the scope of its relationship with the US data and technology company

Roger Federer has commenced his title defence at the Wimbledon tennis championships by securing a lucrative new apparel deal with Japanese retailer Uniqlo.

The Formula One motor-racing championship is facing up to the prospect of having to pay compensation to 3M after it emerged that the US conglomerate has filed opposition to F1’s trademark application for its new logo.

US swimming superstar Katie Ledecky has signed a record endorsement deal with Californian sportswear company TYR as she focuses efforts on a professional career.

The NFL American football league has entered into a partnership with online sports apparel and merchandise retailer Fanatics.

Russian marketing agency SportConcept has agreed a deal to become the new official merchandise partner of the Ice Hockey World Championship.

The Formula One motor-racing championship has agreed a deal for online sports apparel and merchandise retailer Fanatics to become its exclusive merchandise retail partner at grand prix weekends and online.

Major League Baseball (MLB) and the Cleveland Indians have announced that the ‘Chief Wahoo’ logo will be removed from the team’s kit, effective with the 2019 season, following decades of protests that the image is racist.

The Formula One motor-racing series is facing questions over its new logo after it emerged that US conglomerate 3M is already using a similar brand.

The International Modern Pentathlon Union (UIPM) has unveiled two new logos as part of its rebranding process.

Online sports apparel and merchandise retailer Fanatics has today (Tuesday) announced the opening of a new Japanese division, which will be based in Tokyo.

The Formula One motor-racing series is planning to revamp its merchandise strategy with the assistance of online sports apparel and merchandise retailer Fanatics.