Licensing and Merchandising
Major League Baseball (MLB) and the Cleveland Indians have announced that the ‘Chief Wahoo’ logo will be removed from the team’s kit, effective with the 2019 season, following decades of protests that the image is racist.
The Formula One motor-racing series is facing questions over its new logo after it emerged that US conglomerate 3M is already using a similar brand.
The International Modern Pentathlon Union (UIPM) has unveiled two new logos as part of its rebranding process.
Online sports apparel and merchandise retailer Fanatics has today (Tuesday) announced the opening of a new Japanese division, which will be based in Tokyo.
The Formula One motor-racing series is planning to revamp its merchandise strategy with the assistance of online sports apparel and merchandise retailer Fanatics.
The Dallas Mavericks have taken on a new identity for Chinese-speaking regions, with other NBA basketball franchises poised to follow suit in what is a key market for the North American league.
US watchmaker Timex has partnered with the NFL American football league in a deal that represents the company’s first licensing agreement for its new sports venture.
Formula One has unveiled a new logo, the first step of a complete brand redesign, as owners Liberty Media seek to develop a broader fan base for the motor-racing championship.
Online sports apparel and merchandise retailer Fanatics has launched a new division that will focus on the US college sports market.
Real Madrid superstar Cristiano Ronaldo has renewed a lucrative endorsement deal with sportswear giant Nike.
The IMG agency has today (Monday) unveiled the Football Greats Alliance (FGA), an entity created to manage the collective marketing and licensing rights of retired players from the NFL American football league.
The UK’s Ascot Racecourse has agreed a multi-year deal with IMG under which the agency will serve as its worldwide licensing representative and develop a new offering for its leading horse racing events.