Licensing and Merchandising
Roger Federer has commenced his title defence at the Wimbledon tennis championships by securing a lucrative new apparel deal with Japanese retailer Uniqlo.
The Formula One motor-racing championship is facing up to the prospect of having to pay compensation to 3M after it emerged that the US conglomerate has filed opposition to F1’s trademark application for its new logo.
US swimming superstar Katie Ledecky has signed a record endorsement deal with Californian sportswear company TYR as she focuses efforts on a professional career.
The NFL American football league has entered into a partnership with online sports apparel and merchandise retailer Fanatics.
Russian marketing agency SportConcept has agreed a deal to become the new official merchandise partner of the Ice Hockey World Championship.
The Formula One motor-racing championship has agreed a deal for online sports apparel and merchandise retailer Fanatics to become its exclusive merchandise retail partner at grand prix weekends and online.
Major League Baseball (MLB) and the Cleveland Indians have announced that the ‘Chief Wahoo’ logo will be removed from the team’s kit, effective with the 2019 season, following decades of protests that the image is racist.
The Formula One motor-racing series is facing questions over its new logo after it emerged that US conglomerate 3M is already using a similar brand.
The International Modern Pentathlon Union (UIPM) has unveiled two new logos as part of its rebranding process.
Online sports apparel and merchandise retailer Fanatics has today (Tuesday) announced the opening of a new Japanese division, which will be based in Tokyo.
The Formula One motor-racing series is planning to revamp its merchandise strategy with the assistance of online sports apparel and merchandise retailer Fanatics.