Lions continue commercial JV approach for 2025 Australia tour

British & Irish Lions captain Alun Wyn Jones during the second test against South Africa in 2021 (by MB Media/Getty Images)
British & Irish Lions captain Alun Wyn Jones during the second test against South Africa in 2021 (by MB Media/Getty Images)

The British & Irish Lions have opted to extend their approach to commercialising the team’s overseas tours by entering into a joint venture with Rugby Australia.

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