British & Irish Lions

Rugby Union
Media

Pitch International has won more business in rugby union after being appointed to sell international broadcast rights to the British and Irish Lions’ tour of Australia next year.
Rugby Union
Sponsorship & Marketing

UK-based life, pensions and investments mutual Royal London has been named as founding partner and front-of-shirt sponsor for the British & Irish Lions women’s team’s first-ever overseas tour.
Rugby Union
Media

UK pay-television broadcaster Sky has maintained its long-standing connection with the British & Irish Lions by securing rights to the team’s 2025 tour of Australia.
Rugby Union
Licensing & Merchandising

The British & Irish Lions have appointed IMG as their worldwide licensing agency in a multi-year deal running through 2027.  
Rugby Union
Sponsorship & Marketing

Specialist rugby apparel brand Canterbury will support its third consecutive British & Irish Lions tour after extending its deal to cover the 2025 event in Australia
Rugby Union
Sponsorship & Marketing

The British & Irish Lions have opted to extend their approach to commercialising the team’s overseas tours by entering into a joint venture with Rugby Australia.
Rugby Union
Licensing & Merchandising

Global sports merchandising company Fanatics has extended its ecommerce and manufacturing deal with the British & Irish Lions rugby union team through to 2030
Rugby Union
Fan Engagement

Social media platform TikTok has been named the ‘Official Creator Platform’ of the ongoing British & Irish Lions’ tour of South Africa. U
Rugby Union
Events

The remainder of the British & Irish Lions’ tour of South Africa will take place in Cape Town amid ongoing concerns relating to the Covid-19 pandemic.
Rugby Union
Media

NBC Sports has picked up exclusive United States media rights to the British & Irish Lions’ forthcoming rugby union tour to South Africa, with eight matches being aired live on NBCUniversal's streaming se…
Rugby Union
Sponsorship & Marketing

The British & Irish Lions and South Africa Rugby have announced British Airways as the latest sponsor for the 2021 Lions tour under their joint commercial offering
Rugby Union
Host Broadcast & Production

The British & Irish Lions and South Africa Rugby have appointed Whisper Cymru, part of live sports production company Whisper, to serve as the production partner for the upcoming series between the two s…
Rugby Union
Sponsorship & Marketing

Coca-Cola Company’s global hydration brand, Powerade, has signed on as the latest sponsor of the British & Irish Lions’ forthcoming rugby union tour to South Africa.
Rugby Union
Sponsorship & Marketing

The British & Irish Lions have continued a sponsorship drive ahead of this summer's tour of South Africa with the signing of financial services firm Santander International
Rugby Union
Sponsorship & Marketing

The British and Irish Lions and South Africa Rugby have signed up sports nutrition brand Pro Athlete Supplementation as the latest sponsor for the upcoming series between the two sides
Rugby Union
Sponsorship & Marketing

Automotive manufacturer Land Rover has signed up as a sponsor of the 2021 British & Irish Lions Tour of South Africa
Rugby Union
Sponsorship & Marketing

Unilever-owned male skincare brand Dove Men+Care has extended its presence in the rugby market by becoming a sponsor of the British & Irish Lions in a deal brokered by the CSM Sport & Entertainment agency
Rugby Union
Media

UK free-to-air broadcaster Channel 4 has finalised its acquisition of rights to highlights of the British & Irish Lions’ three tests against South Africa, along with live rights to the pre-tour Test m…