British & Irish Lions
Qatar Airways ups rugby presence in Lions deal
Qatar Airways has expanded its presence in rugby union through a sponsorship - brokered by Pitch International - of the British & Irish Lions tour to Australia next summer.
No carve-outs as Pitch to handle Lions international rights sales
Pitch International has won more business in rugby union after being appointed to sell international broadcast rights to the British and Irish Lions’ tour of Australia next year.
Royal London to brand Lions women’s shirt, Howden sponsors NZ tour
UK-based life, pensions and investments mutual Royal London has been named as founding partner and front-of-shirt sponsor for the British & Irish Lions women’s team’s first-ever overseas tour.
Lions to stay on Sky for 2025 tour of Australia
UK pay-television broadcaster Sky has maintained its long-standing connection with the British & Irish Lions by securing rights to the team’s 2025 tour of Australia.
Lions bring in IMG as global licensing agency
The British & Irish Lions have appointed IMG as their worldwide licensing agency in a multi-year deal running through 2027.
Canterbury retains Lions kit supply contract
Specialist rugby apparel brand Canterbury will support its third consecutive British & Irish Lions tour after extending its deal to cover the 2025 event in Australia
Lions continue commercial JV approach for 2025 Australia tour
The British & Irish Lions have opted to extend their approach to commercialising the team’s overseas tours by entering into a joint venture with Rugby Australia.
Fanatics converts long-term extension with British & Irish Lions
Global sports merchandising company Fanatics has extended its ecommerce and manufacturing deal with the British & Irish Lions rugby union team through to 2030
TikTok unveils British & Irish Lions content creation tie-up
Social media platform TikTok has been named the ‘Official Creator Platform’ of the ongoing British & Irish Lions’ tour of South Africa.
U
Cape Town to stage three remaining Lions Tests behind closed doors
The remainder of the British & Irish Lions’ tour of South Africa will take place in Cape Town amid ongoing concerns relating to the Covid-19 pandemic.
NBCUniversal’s Peacock acquires US rights for Lions tour of South Africa
NBC Sports has picked up exclusive United States media rights to the British & Irish Lions’ forthcoming rugby union tour to South Africa, with eight matches being aired live on NBCUniversal's streaming se…
Lions fly into South Africa tour with British Airways deal
The British & Irish Lions and South Africa Rugby have announced British Airways as the latest sponsor for the 2021 Lions tour under their joint commercial offering
Lions and South Africa Rugby appoint Whisper Cymru for production role
The British & Irish Lions and South Africa Rugby have appointed Whisper Cymru, part of live sports production company Whisper, to serve as the production partner for the upcoming series between the two s…
Powerade tops up sponsor roster for Lions tour
Coca-Cola Company’s global hydration brand, Powerade, has signed on as the latest sponsor of the British & Irish Lions’ forthcoming rugby union tour to South Africa.
Lions add Santander International ahead of Jersey training camp
The British & Irish Lions have continued a sponsorship drive ahead of this summer's tour of South Africa with the signing of financial services firm Santander International
PAS to sponsor Lions tour of South Africa
The British and Irish Lions and South Africa Rugby have signed up sports nutrition brand Pro Athlete Supplementation as the latest sponsor for the upcoming series between the two sides
Land Rover continues long-running Lions association for South Africa tour
Automotive manufacturer Land Rover has signed up as a sponsor of the 2021 British & Irish Lions Tour of South Africa
Lions marks latest rugby move for Dove Men+Care
Unilever-owned male skincare brand Dove Men+Care has extended its presence in the rugby market by becoming a sponsor of the British & Irish Lions in a deal brokered by the CSM Sport & Entertainment agency