Licensing & Merchandising

Esports
Sponsorship & Marketing

G2 Esports, one of the few profitable teams in the gaming industry, has appointed former Logitech G and Dreamhack executive Henning Christiansson to be its new commercial director as it looks to move on from a period of upheaval.
Football
Licensing & Merchandising

Two months after launching a general tender for sponsorship rights to its women's football properties, Uefa today announced a separate bidding process for prospective apparel and match ball suppliers.
Licensing & Merchandising

The English Premier League today announced it has acquired a stake in virtual reality software firm Rezzil and agreed a new four-year licensing agreement.
Golf
Industry Moves

James Ralley, World Rugby’s director of partnerships and brand, has left the organisation to become the commercial director for the St Andrews Links Trust, the body that manages the seven links golf courses at St Andrews in Scotland.
Football
Licensing & Merchandising

FC Barcelona’s president Joan Laporta has ramped up the pressure on kit supplier Nike to either quit or pay more to the debt-laden LaLiga club.
American Football
Sponsorship & Marketing

The National Football League has once again expanded its Global Markets Program, taking the initiative to five new countries in South America, Asia and Africa and opening up commercial opportunities for four more franchises.
Motorsport
Licensing & Merchandising

Topps, the physical and digital trading card brand owned by global merchandising company Fanatics, has retained its contract with Formula 1 motor racing in a multi-year renewal.
Football
Licensing & Merchandising

SportBusiness understands Castore is positioned to take over all existing Umbro football kit contracts in the UK, with exclusive windows to become each club's kit supplier after their Umbro contracts expire.
Football
Finance & Law

World governing body FIFA enjoyed income of $1.17bn (€1.07bn) in 2023, boosted by strong commercial revenues from the Women’s World Cup in Australia and New Zealand.
Football
Licensing & Merchandising

The National Women’s Soccer League is building on its partnership with one of its new domestic media rights-holders, Amazon, today (Monday) unveiling the e-commerce giant as its exclusive retail sponsor.
Football
Licensing & Merchandising

The German Football League (DFL) has announced an extension of its licensing deal with Mondelēz International as the confectionery company rolls out a different strategy to its approach in English football.
Football
Licensing & Merchandising

Borussia Dortmund has announced a new multi-year agreement with global experiences and merchandising platform Legends to upgrade the German club's e-commerce offering.
Motorsport
Sponsorship & Marketing

All 10 Formula 1 teams are in a pre-season race to secure sponsorship agreements ahead of the new campaign, prompting a deluge of deals to roll in over the course of the week
Golf
Sponsorship & Marketing

Tiger Woods and his clothing and shoe line partner TaylorMade have revealed the new name and logo combination for their nascent "active premium lifestyle" brand
Football
Sponsorship & Marketing

Uefa has reported a massive hike in commercial revenue for the 2022 Women’s Euro, despite continuing overall losses for the tournament after distributions are taken into account.
Mixed Martial Arts
Licensing & Merchandising

The Ultimate Fighting Championship (UFC) has announced a multi-year deal with Topps for its trading-card licence, with the Fanatics-owned brand reacquiring the licence from Panini in the latest development…
Cricket
Sponsorship & Marketing

Winners Alliance has announced a new agreement to manage select group commercial rights for the Federation of International Cricketers' Associations (FICA).
Chess
Finance & Law

Endeavor Group, the sports and entertainment conglomerate, has made a major move into chess, announcing a strategic investment into the leading gaming platform for the sport, today (Thursday).