Licensing and Merchandising

Crusaders, the Christchurch-based rugby union club, has decided to retain its name for the next Super Rugby season, but change its logo following a review conducted in the wake of the terrorist attack…

Bundesliga International has appointed IMG to be its exclusive global licensing representative in a multi-year partnership

Harris Blitzer Sports & Entertainment, the parent company of the Philadelphia 76ers and New Jersey Devils, has entered into the $28bn (€25bn) global sports drink industry.

The WNBA has unveiled a new logo as part of a brand "refresh" for the upcoming season, which aims to help build the next generation of fans

German sports equipment firm Puma has boosted its presence in Formula One by agreeing a multi-year deal with the motor-racing championship

Sandal manufacturer ISlide has entered into a three-year licensing agreement with Major League Baseball

David Beckham's Major League Soccer expansion team, Inter Miami CF, is facing yet another hurdle in its attempts to get up and running.

The NBA has partnered with Topsports, a leading sports retailer in China, and official NBA outfitter Nike to open the largest NBA Store in China

Formula One is set to launch a blockchain-based game after the motor-racing championship agreed a partnership with Hong Kong-based mobile games developer Animoca Brands

Many European football clubs are aiming to convert their large Chinese fanbases into significant new revenue streams. However, they must adapt to this complex market in order to capitalise on its huge potential. Jonathan Dyson reports from Shanghai.

Research from marketing agency Red Hot Penny suggests clubs across the UK need  major rethink of how they convert social engagement into retail sales

Paysandu Sport Club end agreement with Puma to enter white-label deal with garment maker Share of shirt sales increases from 10% to between 25 and 30%

The European Commission (EC) has today (Monday) fined Nike more than €12.5m ($14.1

The New York Mets are offering a unique ticket package via a smartphone app. For $39 (€34) per month, customers can download the "Amazin' Mets Pass" on Apple and Android smartphones.

The Mascot Bidco Oy consortium, led by Chinese sportswear giant Anta Sports Products, has completed a deal to acquire Finland-based Amer Sports, marking a significant step into the winter sports market

Everton Football Club has expanded its agreement with official retail partner Fanatics to grow its overseas merchandising business and help design the retail operation at its planned new stadium

Formula One has agreed a partnership with brand management company CAA-GBG Global Brand Management Group, with the venture set to focus on growing the motor racing championship’s global audience and i…

The NBA 2K League has announced  a multi-year partnership with Champion athletic apparel. The outfitter will serve as the league’s official uniform partner and outfit all 21 NBA 2K League teams.

The Tampa Bay Lightning have launched a lifestyle line to accompany their new black and grey alternate jersey

Turner Sports' sports and culture website, Bleacher Report, will offer even more items commercially in 2019

The Los Angeles Rams sold about $3.5m (€3m) worth of online merchandise in the 10 days after they clinched a berth at Super Bowl LIII – the same amount they sold over the entire 2016 season.

Retail giant Walmart has launched a new online sports merchandise shop in partnership with Fanatics. The Walmart fan shop by Fanatics features merchandise from various sports and leagues

The NBA and the NBA Players Association have announced a multi-year global extension of their licensing agreement with Take-Two Interactive Software, the publisher of the hugely-popular NBA 2K video-game f…

The North American branch of collectibles and trading card brand Panini has embarked on a one-year partnership with compLexity Gaming, agreeing to develop content including trading cards and posters for…

The International Olympic Committee and worldwide TOP partner Alibaba Group have announced the launch of the first-ever Olympic store on Tmall, China’s largest B2C online marketplace for brands and retailers.

Activision Blizzard has signed a multi-year deal with Fanatics to become the exclusive home of Overwatch League merchandise.