Licensing and Merchandising

Reunion comes after university went in-house for licensing

The Hangzhou 2022 Asian Games Organising Committee announced a Prestige-level partnership agreement with Alibaba Group on Tuesday, in the sponsorship categories for information technology, cloud services…

Ahead of this week's NBA Mexico City Games 2019, the National Basketball Association has announced the opening of the inaugural NBA Store in Mexico

New term calls for first-ever expansion of MLB simulation game title to non-PlayStation platforms

Rawlings to share official glove rights with Wilson next year, take status exclusively in 2021

Representatives from the Chinese General Administration of Sport (GAS), sports associations, athletes and sponsors announced a new collective brand for all of Chinese national sport named 'TEAM CHINA'…

Video game brand Electronic Arts has signed a new agreement with the South American football federation Conmebol for rights to include the Copa Libertadores in the FIFA 20 football game

Major League Rugby side Glendale Raptors has rebranded itself as the Colorado Raptors. The refresh includes a change of logo as well as team name.

MLB club revives its iconic "ball-in-glove" logo

Legal battle revives tension that previously existed between the MLB club and the design firm that helped create iconic character.

IMG Licensing says it has secured contracts with 25 Japanese licensees and 21 global licensees for this year’s Rugby World Cup in Japan. Ben Cronin reports.

Browning has marred thousands of once-valuable autographed baseballs, with the precise cause of the damage still unknown. Dennis Tuttle examines the impact on the baseball collectibles market

Dead since 1995, the revered Hall of Famer still commands a lofty position among baseball memorabilia collectors

Players unions of NFL, MLB make unprecedented commercial union with private equity firm

The Rugby League World Cup 2021 (RLWC2021) organising committee has appointed Simon Gresswell, formerly vice-president for EMEA and international at IMG Worldwide Licensing, to support the impending launch…

German sportswear manufacturer Adidas and Italian fashion house Prada are partnering to produce limited edition footwear, including sailing shoes under Prada's Luna Rossa label

Federal lawmakers in the United States are looking to introduce a bill that could make it possible for all US college athletes to earn endorsement deals as early as January 2021

Los Angeles Galaxy striker Zlatan Ibrahimovic has finished the 2019 season with the top-selling player jersey in Major League Soccer for the second consecutive year

New shop will be part of larger relocation and consolidation of league headquarters

German Bundesliga football club Bayern Munich has become the first partner for a new blockchain-based venture from fan engagement and monetisation company Stryking Entertainment

The MotoGP motorcycling championship has further embraced the world of blockchain technology through a partnership with Animoca Brands, with the Hong Kong-based mobile games developer completing a strategic…

English Premier League football club Manchester City has built on its presence in esports by agreeing what it claims is an innovative partnership with US esports and entertainment organisation FaZe Clan

The National Hockey League has entered into a multi-year licensing agreement with Men’s Wearhouse, Moores Clothing for Men and Jos. A.

Custom sandal brand ISlide has entered into a two-year licensing deal with the National Hockey League to manufacture and distribute footwear products and designs featuring NHL team logos.

World Rugby and the IMG agency have announced that the 2019 Rugby World Cup is set to break records for the tournament’s licensing programme, as the event prepares to commence in Japan tomorrow (Friday).

Global licensed sports merchandise manufacturer and retailer Fanatics has announced the appointment of Michener Chandlee as its new chief financial officer

Following the 2017 establishment of the NBA 2K League, the National Basketball Association is now helping to create a new global esports competition based on the popular NBA 2K video game franchise.

The NCAA has continued to push back against proposed legislation in California which is aimed at giving college athletes a chance to earn endorsement money, saying the bill is "harmful" and "unconstitutional"

The National Football League is offering $3m as part of an initiative to create a helmet which can outperform the equipment currently in use

The California State Assembly has passed legislation to let college athletes make money off of their name, image, or likeness

English Premier League football club Liverpool have opened two new retail outlets in Thailand with CRC Sports, the country's number one sports retailer and brands distribution company.

Popular streetwear brand Bape has launched a series of apparel and accessories with PC and console video game, PlayerUnknown’s Battlegrounds (PUBG).

European football’s governing body Uefa has partnered with Konami to launch an esports tournament themed around next year’s European Championships, while the Japanese video game developer has tied up …

League expands its roster of betting operators with access to official data feed and marks

The Dallas Mavericks have become the second team in the NBA basketball league to accept Bitcoin, a form of cryptocurrency, as a method of payment for game tickets and merchandise

The NFL, which had been much more cautious than other US pro leagues monetizing legalized sports betting, takes a big step into the space with its existing data distributor

Major League Baseball is once again the highest-ranking sports rights-holder on a list of the world’s biggest licensors, having registered a reported $5.5bn in retail sales in 2018.