Licensing and Merchandising

League expands its roster of betting operators with access to official data feed and marks

The Dallas Mavericks have become the second team in the NBA basketball league to accept Bitcoin, a form of cryptocurrency, as a method of payment for game tickets and merchandise

The NFL, which had been much more cautious than other US pro leagues monetizing legalized sports betting, takes a big step into the space with its existing data distributor

Major League Baseball is once again the highest-ranking sports rights-holder on a list of the world’s biggest licensors, having registered a reported $5.5bn in retail sales in 2018.

Marketing effort to again feature player nicknames on jerseys, customized uniform accessories

Experiential services agency Legends has been appointed as the official retail partner and operator for this year’s Rugby World Cup in Japan.

Liverpool FC has applied to trademark the word ‘Liverpool’ in the context of football products and services.

MLB strikes new deal to expand long-running tie with DraftKings for other primary portion of company's business

The International Table Tennis Federation (ITTF) is soliciting bids for its first ever merchandising partner

Browning has marred thousands of once-valuable autographed baseballs, with the precise cause of the damage still unknown. Dennis Tuttle examines the impact on the baseball collectibles market

Dead since 1995, the revered Hall of Famer still commands a lofty position among baseball memorabilia collectors

Following the decline of a number of US sporting goods chains, Bob Williams talks to Dick Sullivan, president and chief executive of the PGA Tour Superstore, which has expanded from 10 stores in 2010 to 41 locations in 16 states, about what is behind the success of the chain.

Many European football clubs are aiming to convert their large Chinese fanbases into significant new revenue streams. However, they must adapt to this complex market in order to capitalise on its huge potential. Jonathan Dyson reports from Shanghai.

Rangers has pledged to “meet any financial award” after a judge ruled that retailer Sports Direct should have been given the opportunity to submit a counter offer to a commercial agreement struck by the…

Male grooming brand Gillette has signed a multi-year global licensing partnership with Uefa centering on the Champions League, the showpiece club competition of European football’s governing body.

Sports merchandising company Fanatics has taken over the Golden State Warriors’ on-site and online retail operations in a 10-year deal. Terms of the partnership were not disclosed.

Experiential services agency Legends has taken a significant step to expand its business operations by taking over Indianapolis-based event retail and merchandise company MainGate LLC.

LeBron James's plans to give his No. 23 jersey to new Los Angeles Lakers teammate Anthony Davis has been postponed due to potential production and financial issues with manufacturer Nike.

European football’s governing body Uefa has today (Thursday) signed a long-term partnership with licensed sports merchandise company Fanatics, which has said it is preparing to meet the challenge of d…

The Brooklyn Nets are already cashing in on the recent free-agency signings of NBA superstars Kevin Durant and Kyrie Irving, with significant increases in ticket sales, merchandise sales, internet traffic,…

Growth opportunities in the licensed sports merchandising sector lie primarily outside the US, according to Fanatics president Steve Davis.

Major League Baseball (MLB) has announced that the weekend’s London Series between the New York Yankees and Boston Red Sox set an all-time record for merchandise sales.

The performance of the United States' women's team (USWNT) at the Fifa Women's World Cup this summer has delivered a significant commercial boost to the US Soccer Federation

Sportswear giant adidas has failed in an attempt to expand its three-stripe trademark in the European Union after the organisation’s general court ruled that the design was insufficiently “distinctive”. T

Crusaders, the Christchurch-based rugby union club, has decided to retain its name for the next Super Rugby season, but change its logo following a review conducted in the wake of the terrorist attack…

Bundesliga International has appointed IMG to be its exclusive global licensing representative in a multi-year partnership

Harris Blitzer Sports & Entertainment, the parent company of the Philadelphia 76ers and New Jersey Devils, has entered into the $28bn (€25bn) global sports drink industry.