Licensing & Merchandising
Fanatics adds FFF to growing European football portfolio
Global sports merchandising company Fanatics has entered into a new long-term agreement with the French Football Federation to enhance the shopping experience for fans of its national teams
NBA’s Rossomondo succeeds Arroyo in Dorna Sports CCO role
Dorna Sports, the commercial rights-holder of the MotoGP motorcycling championship, has recruited the National Basketball Association’s Dan Rossomondo as its new chief commercial officer.
Fanatics bolsters Italian presence with EPI acquisition
Global sports merchandising company Fanatics has strengthened its position in the Italian market with the acquisition of EPI, which operates the official online and retail stores of several leading football…
ICF widens Chinese exposure with CMG, adds sponsorship and licensing deals
The International Canoe Federation (ICF) has agreed a new broadcast rights deal with China Media Group (CMG), the Chinese state media company, along with striking sponsorship and licensing agreements in…
Benfica agrees licensing deal with OWNIC
Digital trading card platform OWNIC has announced a new licensing agreement with Benfica
Veritone extends role as Augusta National’s archive partner
Augusta National, Inc. (ANI), the business arm of Augusta National Golf Club, home of US major The Masters, has extended its licensing agreement with digital asset management, licensing and metadata solutions provider Veritone.
PTPA lands Fanatics trading card deal
The Professional Tennis Players Association (PTPA) for-profit commercial affiliate, Winners Alliance, has reached an agreement with Fanatics Collectibles to provide men's and women's trading card set programs…
World Baseball Classic sets TV viewership, attendance records
The 2023 World Baseball Classic further set new records as the tournament concluded with Japan hanging on to defeat the United States 3-2 in the championship game
BNP Paribas Open, Legends enjoy record merchandise sales
In its first year working with premium experiences sports agency Legends, the BNP Paribas Open achieved a record level of retail sales, with revenue up 55 per cent on the 2022 tournament
Uefa club competitions stickers and trading cards RFP set to launch
The request for proposal (RFP) process is set to launch for ‘Official Sticker Albums’ and ‘Official Trading Cards’ rights to Uefa’s men’s club competitions across the 2024-27 cycle.
The RFP
Fanatics replaces Adidas as NHL uniform supplier in landmark deal
Global merchandising and sports retail company Fanatics has expanded its connection with the National Hockey League in a landmark deal through which it will replace Adidas as the organisation’s official u…
Fanatics follows DFB extension by signing up Belgian FA
Global sports merchandising company Fanatics has added to its international football client-base by agreeing a new deal with the Royal Belgian Football Association (RBFA)
Cube Partnership signs Jockey Club retail, e-commerce deal
Sports retail and merchandise company Cube Partnership has agreed a deal to become the official global e-commerce and retail partner of the Jockey Club, the UK’s largest commercial horse racing organisation.
Dick’s Sporting Goods named official retail partner of NCAA
Retail chain Dick's Sporting Goods has been named the official sporting goods retailer of the National Collegiate Athletic Association (NCAA) ahead of the marquee men's and women's NCAA basketball tournaments…
Scottish football’s SFA, SPFL and SWPL form combined commercial entity
The Scottish Football Association (SFA), Scottish Professional Football League (SPFL) and Scottish Women’s Premier League (SWPL) have announced the creation of a centralised commercial operation that t…
Klein: IMG looking to add extra facets to Arab Gulf Cup remit
The IMG agency is looking to widen its work with the Arab Gulf Cup Football Federation (AGCFF) beyond the existing remit currently focused on broadcast and sponsorship rights sales, according to Robert…
World Squash Federation moves into VR space with Racket:Next
The World Squash Federation (WSF) has closed a deal with the Virtual Sports Association and game design studio One Hamsa centred on the endorsement of virtual reality game Racket:Next
Fanatics lands expanded remit through DFB extension
Global sports merchandising company Fanatics has extended and expanded its agreement with the German Football Association (DFB)