Licensing & Merchandising
DFL unveils change in branding
The German Football League (DFL) has announced that the organisation will enter the 2017-18 season with a new brand positioning for itself and the top two divisions of the domestic game.
NHL’s Vegas expansion franchise gains its identity
The NHL ice hockey league’s new expansion franchise in Las Vegas has revealed that it will be known as the Vegas Golden Knights.
Ronaldo pens mega-money Nike extension
Real Madrid superstar Cristiano Ronaldo has renewed a lucrative endorsement deal with sportswear giant Nike.
IMG launches first-of-its-kind agency for former NFL players
The IMG agency has today (Monday) unveiled the Football Greats Alliance (FGA), an entity created to manage the collective marketing and licensing rights of retired players from the NFL American football league.
Ascot engages IMG to develop global licensing programme
The UK’s Ascot Racecourse has agreed a multi-year deal with IMG under which the agency will serve as its worldwide licensing representative and develop a new offering for its leading horse racing events.