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Fanatics hires Infront Germany’s Morlok in leading DACH role

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Sports retail company Fanatics has strengthened its presence in German-speaking countries with the appointment of Achim Morlok as its new senior director of business development in the DACH region.

Morlok switches from his role as director of winter sports and premium rights at Infront Germany, where he developed and managed the sales department for national and international sponsorship rights at the agency’s German arm.

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