Licensing and Merchandising

Everton Football Club has expanded its agreement with official retail partner Fanatics to grow its overseas merchandising business and help design the retail operation at its planned new stadium

Formula One has agreed a partnership with brand management company CAA-GBG Global Brand Management Group, with the venture set to focus on growing the motor racing championship’s global audience and i…

The NBA 2K League has announced  a multi-year partnership with Champion athletic apparel. The outfitter will serve as the league’s official uniform partner and outfit all 21 NBA 2K League teams.

The Tampa Bay Lightning have launched a lifestyle line to accompany their new black and grey alternate jersey

Turner Sports' sports and culture website, Bleacher Report, will offer even more items commercially in 2019

The Los Angeles Rams sold about $3.5m (€3m) worth of online merchandise in the 10 days after they clinched a berth at Super Bowl LIII – the same amount they sold over the entire 2016 season.

Retail giant Walmart has launched a new online sports merchandise shop in partnership with Fanatics. The Walmart fan shop by Fanatics features merchandise from various sports and leagues

The NBA and the NBA Players Association have announced a multi-year global extension of their licensing agreement with Take-Two Interactive Software, the publisher of the hugely-popular NBA 2K video-game f…

The North American branch of collectibles and trading card brand Panini has embarked on a one-year partnership with compLexity Gaming, agreeing to develop content including trading cards and posters for…

The International Olympic Committee and worldwide TOP partner Alibaba Group have announced the launch of the first-ever Olympic store on Tmall, China’s largest B2C online marketplace for brands and retailers.

Activision Blizzard has signed a multi-year deal with Fanatics to become the exclusive home of Overwatch League merchandise.

Uefa has entered into a partnership with EA Sports to create the eChampions League, with the final to be held in Madrid on May 31, the day before the Champions League final in the same city.

Zlatan Ibrahimović  remains a force on and off the field.

Global merchandising retailer Fanatics has signed a long-term partnership with the German Football Association (DFB)

United Soccer League officials today announced they have launched a new league-wide licensing program aimed at delivering further fan engagement and support by providing more licensed club products in…

Juventus Football Club is renewing its licensing partnership with IMG and has expanded the new multi-year agreement to include the US and Canada

The Professional Squash Association (PSA) has sealed a partnership with global technology provider Sports Data Labs that will allow squash to become the first professional sport to commercialise in-game phy…

Uefa, European football’s governing body, has appointed the IMG agency as the exclusive master licensee for Euro 2020 and other major national team tournaments through to the end of 2022.

Spanish agency Mediapro has deepened its presence in the in the video assistant referees (VAR) market by agreeing a partnership with the South American Football Confederation (Conmebol)

NHL ice hockey franchise the Vegas Golden Knights will retain its identity following the closure of a trademark battle with the United States Army

Italian Serie A outfit Napoli has announced it has become the football club in the world to launch its own exclusive ‘Brand Store’ in partnership with internet company Amazon.

The NFL Players Association (NFLPA), the official players’ union of the American football league, has entered into a strategic investment and partnership agreement with augmented video company Octi.

Biometric identity platform Clear has partnered with North America’s Major League Baseball and to introduce biometric ticketing at participating ballparks from 2019.

The International Hockey Federation (FIH) has renewed its data-focused partnership with sports technology company AltiusRT. The new deal will run until the end of 2019