Licensing & Merchandising

Los Angeles Galaxy striker Zlatan Ibrahimovic has finished the 2019 season with the top-selling player jersey in Major League Soccer for the second consecutive year

New shop will be part of larger relocation and consolidation of league headquarters

German Bundesliga football club Bayern Munich has become the first partner for a new blockchain-based venture from fan engagement and monetisation company Stryking Entertainment

The MotoGP motorcycling championship has further embraced the world of blockchain technology through a partnership with Animoca Brands, with the Hong Kong-based mobile games developer completing a strategic…

English Premier League football club Manchester City has built on its presence in esports by agreeing what it claims is an innovative partnership with US esports and entertainment organisation FaZe Clan

The National Hockey League has entered into a multi-year licensing agreement with Men’s Wearhouse, Moores Clothing for Men and Jos. A.

Custom sandal brand ISlide has entered into a two-year licensing deal with the National Hockey League to manufacture and distribute footwear products and designs featuring NHL team logos.

World Rugby and the IMG agency have announced that the 2019 Rugby World Cup is set to break records for the tournament’s licensing programme, as the event prepares to commence in Japan tomorrow (Friday).

Global licensed sports merchandise manufacturer and retailer Fanatics has announced the appointment of Michener Chandlee as its new chief financial officer

Following the 2017 establishment of the NBA 2K League, the National Basketball Association is now helping to create a new global esports competition based on the popular NBA 2K video game franchise.

The NCAA has continued to push back against proposed legislation in California which is aimed at giving college athletes a chance to earn endorsement money, saying the bill is "harmful" and "unconstitutional"

The National Football League is offering $3m as part of an initiative to create a helmet which can outperform the equipment currently in use

The California State Assembly has passed legislation to let college athletes make money off of their name, image, or likeness

English Premier League football club Liverpool have opened two new retail outlets in Thailand with CRC Sports, the country's number one sports retailer and brands distribution company.

Popular streetwear brand Bape has launched a series of apparel and accessories with PC and console video game, PlayerUnknown’s Battlegrounds (PUBG).

European football’s governing body Uefa has partnered with Konami to launch an esports tournament themed around next year’s European Championships, while the Japanese video game developer has tied up …

League expands its roster of betting operators with access to official data feed and marks

The Dallas Mavericks have become the second team in the NBA basketball league to accept Bitcoin, a form of cryptocurrency, as a method of payment for game tickets and merchandise

The NFL, which had been much more cautious than other US pro leagues monetizing legalized sports betting, takes a big step into the space with its existing data distributor

Major League Baseball is once again the highest-ranking sports rights-holder on a list of the world’s biggest licensors, having registered a reported $5.5bn in retail sales in 2018.

Marketing effort to again feature player nicknames on jerseys, customized uniform accessories

Experiential services agency Legends has been appointed as the official retail partner and operator for this year’s Rugby World Cup in Japan.

Liverpool FC has applied to trademark the word ‘Liverpool’ in the context of football products and services.

MLB strikes new deal to expand long-running tie with DraftKings for other primary portion of company's business