Licensing & Merchandising
Logitech G partners with T1 in Lagardère-brokered deal
Gaming equipment brand Logitech G has agreed a sponsorship deal with South Korean esports organisation T1 Entertainment & Sports, brokered by the Lagardère Sports agency.
Kansas City Chiefs’ merchandise sales spike following Super Bowl LIV victory
The Kansas City Chiefs are already reaping the commercial rewards of their Super Bowl LIV victory against the San Francisco 49ers in Miami at the weekend
Wolves turns to Ipsos’ retail monitoring to understand the customer journey
Why Premier League side Wolves has engaged Ipsos Retail Performance's footfall-counting technology in its club megastore.Â
Golf industry searches for path forward amid uncertainty at merchandise show
With golf participation rates falling, M. James Ward looks at how the merchandise and equipment business is working to attract new audiences.
Nike sells out of Kobe Bryant merchandise following Lakers star’s death
Sports apparel and shoe manufacturer Nike has sold out of all Kobe Bryant-related items from its Nike
Indianapolis Colts, Fanatics sign 10-year retail partnership
The National Football League's Indianapolis Colts have announced a 10-year omnichannel retail partnership with global licensed sports merchandise manufacturer and retailer Fanatics, which will lead all …
Miami Marlins, Fanatics sign 10-year retail partnership
Global licensed sports merchandise manufacturer and retailer Fanatics has signed a 10-year omnichannel retail partnership with Major League Baseball's Miami Marlins, which significantly extends the availability a…
Fanatics signs 10-year partnership with Notre Dame
Global licensed sports merchandise manufacturer and retailer Fanatics has signed a 10-year licensing deal with the University of Notre Dame to become the college's primary apparel, headwear, and hard …
NBA strikes reported partnership with Louis Vuitton
League continues to strike ties with fashion and culture brands
NFL develops H&M apparel range in deal brokered by IMG
The National Football League has announced a partnership with fashion retailer H&M to launch a range of NFL-branded apparel and accessories in a deal brokered by IMG
Licensing tender issued for Champions League stickers and trading cards
Uefa has begun inviting proposals for the licensing rights to its “collectibles” category for the next cycle of its club competitions, from 2021-24.Â
Baltimore Ravens open pop-up store to feed fan demand for Lamar Jackson jerseys
The National Football League's Baltimore Ravens have opened up a pop-up merchandise store in the city to feed into the extraordinary demand for Lamar Jackson replica jerseys in time for Christmas
Uefa invites video game and esports rights bids for club competitions
Uefa is inviting proposals for several categories in its video game rights sector for the 2021-24 club competition cycle, including the rights for the official simulation game and esports event
MLB sets Theme Night celebrations for 2020 season
League will again work with series of pop culture brands to help drive fan engagement, attendance
Texas returns to CLC in $96m licensing deal
Reunion comes after university went in-house for licensing
Alibaba becomes official partner of Hangzhou 2022
The Hangzhou 2022 Asian Games Organising Committee announced a Prestige-level partnership agreement with Alibaba Group on Tuesday, in the sponsorship categories for information technology, cloud services…
Inaugural NBA Store opens in Mexico
Ahead of this week's NBA Mexico City Games 2019, the National Basketball Association has announced the opening of the inaugural NBA Store in Mexico
MLB, MLBPA sign multiyear video game extension with Sony
New term calls for first-ever expansion of MLB simulation game title to non-PlayStation platforms