HomeNewsLicensing & MerchandisingAmerican FootballUSA

Kansas City Chiefs’ merchandise sales spike following Super Bowl LIV victory

The Kansas City Chiefs are already reaping the commercial rewards of their Super Bowl LIV victory against the San Francisco 49ers in Miami at the weekend.

Sales of Super Bowl championship merchandise across the Fanatics network of sites, which includes both NFLShop.com and the Chiefs’ online store, are up more than 70 per cent year-on-year compared to sales of New England Patriots’ championship merchandise in 2019.

Meanwhile, the Chiefs are on pace to become the second-best-selling Super Bowl champion of all-time, trailing only the Philadelphia Eagles in 2018. In the first hour following the game, 82 per cent of sales came via mobile devices, which set a Fanatics record for championship merchandise sold via mobile.

The Chiefs will be holding a Super Bowl parade and rally in downtown Kansas City on Wednesday (February 5).

Fox Sports’ broadcast of Super Bowl LIV averaged 99.9 million viewers in the United States on the Fox network and 102 million viewers on all Fox platforms, including Fox, Fox Deportes, and various streaming channels.

The totals meant that the Super Bowl posted the event’s first viewership increase in five years. But it was also the second year in a row that the National Football League championship game failed to top 100m viewers on network TV in the US.