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Uefa invites video game and esports rights bids for club competitions

(Lukas Schulze/Getty Images)

Uefa is inviting proposals for several categories in its video game rights sector for the 2021-24 club competition cycle, including the rights for the official simulation game and esports event.

EA Sports currently holds the rights to Uefa’s three video games categories, from 2018-19 to 2020-21, allowing it to use iconography and presentation elements from the Uefa Champions League, Europa League, and Uefa Super Cup in its titles, including its most popular FIFA 19 game.

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