HomeNewsLicensing & MerchandisingFootball

Licensing tender issued for Champions League stickers and trading cards

(David Ramos/Getty Images)

Uefa has begun inviting proposals for the licensing rights to its “collectibles” category for the next cycle of its club competitions, from 2021-24. 

European football’s governing body is looking for a partner to supply its official sticker books, trading cards and other collectibles for the Uefa Champions League, Uefa Europa League and the new third-tier Uefa Europa Conference League competition, which will launch in 2021. 

The current license-holder is Topps, which first came on board for the 2015-18 cycle and renewed for the current period, from 2018-21. Uefa previously worked with rival provider Panini (until 2015).

Team Marketing, Uefa’s agency for its club competitions, will oversee the bidding process, with final submissions of interest expected by January 20, 2020.

The news comes a day after Uefa announced it was inviting proposals for several categories in the video games rights sector over the same cycle.