Licensing & Merchandising
Birmingham 2022 seeks licensing partners and e-commerce provider
The organisers of the Birmingham 2022 Commonwealth Games are inviting expressions of interest for the merchandising and licensing rights to sell official Birmingham 2022 and Commonwealth Sport-branded…
Asian e-commerce live streams attract early-mover sports properties
Ecommerce live streams are a growing phenomenon in online retail in Asia, and sports businesses are starting to dip their toes in the water.
EA retains exclusive NFL simulation game rights in new deal
Developer of "Madden NFL" franchise keeps key gaming rights through at least 2025
Toronto NWHL expansion team unveils name, logo, and colors
The National Women's Hockey League expansion team in Toronto has been officially branded the Toronto Six
LaLiga aligns with Mediapro and Super Sports Media in Chinese commercial JV
LaLiga, the organising body of the top two divisions of Spanish club football, has formed a joint venture with Spanish rights and production agency Mediapro and Super Sports Media, a subsidiary of Chinese…
Los Angeles Rams unveil new uniforms amid brand refresh
The Los Angeles Rams have unveiled their new uniforms as part of the National Football League team's brand identity refresh
Wilson to replace Spalding as NBA’s official game ball
The National Basketball Association has announced a multi-year, global deal with US sports equipment manufacturer Wilson Sporting Goods to become the league's official game ball partner
IMG expands esports licensing footprint in exclusive Ubisoft deal
IMG has been selected as the first exclusive licensing agency for Ubisoft-developed video game franchises Assassin’s Creed and Tom Clancy’s Rainbow Six Siege in Europe and Asia.
Dolphins quarterback Tagovailoa has top-two selling NFL jerseys
Miami Dolphins' new quarterback Tua Tagovailoa has demonstrated his star power by having the National Football League's top-two selling jerseys since the NFL Draft
NCAA takes further step to allow student-athletes to profit but skepticism remains
The National Collegiate Athletic Association's Board of Governors has taken another tentative step to allow student-athletes to cash in on their name, image, and likeness
NHL joins in licensed face covering efforts
Proceeds to benefit food relief charities in both US and Canada
Chargers unveil new uniforms to rave reviews
New set features callback of every era of franchise history
Sabrina Ionescu shows pulling power with Nike deal, New York Liberty jersey sales
Women's basketball superstar Sabrina Ionescu further proved her immense commercial pulling power after being selected as the Women's National Basketball Association No.1 Draft pick by the New York Liberty.
NBA, WNBA to sell licensed face coverings
Leagues change course from initial stance, will support charities through mask sales
China’s top court gives Michael Jordan partial victory
Former basketball star Michael Jordan has scored a small win in his long-running legal tussle with Chinese sportswear firm Qiaodan Sports
Tampa Bay Buccaneers’ uniform redesign leads to merchandise sales spike
The National Football League’s Tampa Bay Buccaneers are continuing to reap the commercial rewards of the arrival of superstar quarterback Tom Brady.
“Change is hard” – Los Angeles Rams refresh brand identity to mixed reception from fans
To coincide with their move to a new stadium, the LA Rams have unveiled a dramatic new look. Bob Williams speaks to Rams CMO Ronalee Zarate-Bayani about the process behind the redesign
New England Patriots, Fanatics sign 10-year e-commerce deal
The National Football League’s New England Patriots have announced a 10-year e-commerce partnership with global licensed sports merchandise manufacturer and retailer Fanatics, which will lead all online a…