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Birmingham 2022 seeks licensing partners and e-commerce provider

Ian Reid, chief executive Birmingham 2022 Commonwealth Games (Photo by Miles Willis/Getty Images for Birmingham 2022)

The organisers of the Birmingham 2022 Commonwealth Games are inviting expressions of interest for the merchandising and licensing rights to sell official Birmingham 2022 and Commonwealth Sport-branded products.

The process is being run by CGF Partnerships, the Commonwealth Games Federation’s joint venture with the Lagardère Sports Agency which aims to provide host cities with more commercial guidance so that they can maximise their association with the event.

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