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NHL joins in licensed face covering efforts

The National Hockey League has joined in the growing movement of producing licensed face coverings that will benefit charity.

Following the initial lead of the National Basketball Association and Women’s National Basketball Association, the NHL along with apparel licensee FOCO will offer protective cloth face coverings in all 31 teams. 

The face coverings are increasingly being required in US states for people when they are in public or at a store due to the ongoing Covid-19 pandemic. 

The NHL-branded items will be sold in packs of three for $24.99 at NHLShop.com and FOCO.com. Proceeds will support Feeding America and the Food Banks Canada Covid-19 Response Fund, and FOCO is also making contributions to the two charitable organizations.

“The health, well-being and safety of our fans and all communities across Canada, the United States, around the world is our number priority,” said Kim Davis, NHL executive vice president of social impact, growth initiatives, and legislative affairs. “We’re committed to assisting in the effort to support the face covering guidelines from the [Centers for Disease Control & Prevention] and Health Canada with the important benefit and outcome of helping food banks across the US and Canada.”

FOCO is also working with the NBA and WNBA on a similar effort. Prior to the establishment of such licensing arrangements, team and league-branded face coverings being sold in various online outlets were unlicensed merchandise.