Fan Engagement

The US Masters has become the go-to case study in marketing excellence. Richard Gillis provides an alternative list of pointers from the golf event.   

Major League Baseball (MLB) and the Atlantic League of Professional Baseball (ALPB) have announced they will delay the introduction of robotic umpiring and an experimental rule change in the independent…

Bundesliga clubs Eintracht Frankfurt and VfL Wolfsburg will play a friendly match in Foshan on May 24 as part of their post-season tours to China

Real Betis's upcoming friendly matches in the United States represent the first step of a long-term strategy to grow the club's fanbase and revenues in North America

The WNBA has unveiled a new logo as part of a brand "refresh" for the upcoming season, which aims to help build the next generation of fans

The dearth of public transport options near MetLife Stadium was highlighted once again on Sunday evening after thousands of fans were left standing in the rain for hours after WWE's Wrestlemania event

On Location Experiences, the premium hospitality company part owned by the NFL, is close to being acquired by Endeavor (formerly WME-IMG) for between $650 (€577m) and $675m.

The Dallas Cowboys have revealed an end to their one-size-fits-all season-ticket pricing ahead of the upcoming season

As clubs and rights-holders from across football continue to adopt more human and humorous voices on social media, representatives from AS Roma and the Bundesliga explain the commercial benefits that underpin the strategy.

The Charlotte Hornets will enter an affiliate team in the NBA 2K League in 2020 – the league’s third season – joining 21 other NBA franchises in the esports competition. Horn

The NBA has partnered with Topsports, a leading sports retailer in China, and official NBA outfitter Nike to open the largest NBA Store in China

CD Guadalajara, better known as Chivas, believes its participation in the International Champions Cup for the first time this summer will help the club expand its footprint in Europe and Asia in the long…

The Italian Football Federation (FIGC) has signed a wide-ranging memorandum with the Chinese government to promote the game between the two countries

Ian Ayre, the former Liverpool FC board director, who last year took the same role with Nashville SC, has penned an open letter to fans providing updates on the 2020 MLS expansion club, conceding the team…

The National Hockey League announced that the Buffalo Sabres, Chicago Blackhawks, Philadelphia Flyers and Tampa Bay Lightning will participate in the 2019 NHL Global Series

The New York Mets have told Major League Baseball that they are interested in participating in the 2020 London series