HomeNewsFan EngagementBasketballUSA

Charlotte Hornets to join NBA 2K League in 2020

The Charlotte Hornets will enter an affiliate team in the NBA 2K League in 2020 – the league’s third season – joining 21 other NBA franchises in the esports competition.

Hornets Sports & Entertainment chairman Fred Whitfield said the move would “provide us with another opportunity to extend the HSE brand and reach a highly-coveted as well as hard-to-reach younger demographic of fans.”

The new team’s name and logo will be announced in the upcoming months, while corporate partnerships will be sought. “The first thing we’ll do is talk to some of our current sponsors and see what their appetite is,” said Pete Guelli, the Hornets’ chief operating officer.

The NBA 2K League’s second season began on Tuesday with The Tip-Off. The league is hoping to stage an event on the road this season.

Read this: Bucks fever | The Milwaukee Bucks on establishing their NBA 2K League team

Related News

Esports

The NBA 2K League will take at least one of its events on the road in the coming season, managing director Brendan Donohue announced on Tuesday evening
Esports

Ted Leonsis, the chairman and majority owner of Monumental Sports and Entertainment, says he believes that in 10 years' time an NBA 2K League player will be better compensated than LeBron James is today
Esports

The NBA 2K League will stage The Turn, its second tournament of the season, at HyperX Esports Arena Las Vegas at the Luxor Hotel and Casino on May 9-11
Basketball

Social networking website Facebook has appointed Dan Reed, president of the National Basketball Association’s Development League, as its head of global sports partnerships.

Related Content

Esports

The United States Tennis Association's successful bid to host the inaugural Fortnite World Cup finals at the Billie Jean King National Tennis Center in Flushing Meadows, New York, is part of a wider strategy to introduce the refurbished facility to a new and younger audience. Story by Bob Williams.
Esports

PSG and Schalke pioneer football club involvement in esports PSG targeting Asian youth, Schalke broadening European brand Both clubs believe gaming is the future of entertainment

Most recent

Swimming

Budapest has turned the setback of its unsuccessful 2024 Olympics bid into an opportunity that is driving growth and change across the city.
Olympic Games

Matt Carroll, chief executive of the Australian Olympic Committee, tells Adam Nelson how a focus on athlete engagement, grassroots participation and community schemes has helped to boost the AOC’s commercial programme throughout the Olympic cycle.
Tennis

The decision by the ATP Council not to renew Chris Kermode's contract as ATP executive chairman and president caused surprise when it was announced in March. Ben Cronin speaks to the outgoing tennis chief about his record.
Swimming

A Ukranian billionaire is funding the latest effort to turn swimming into a regular competitive professional sport and not just one of the most popular events at the Summer Olympics.