The Charlotte Hornets will enter an affiliate team in the NBA 2K League in 2020 – the league’s third season – joining 21 other NBA franchises in the esports competition.
Hornets Sports & Entertainment chairman Fred Whitfield said the move would “provide us with another opportunity to extend the HSE brand and reach a highly-coveted as well as hard-to-reach younger demographic of fans.”
The new team’s name and logo will be announced in the upcoming months, while corporate partnerships will be sought. “The first thing we’ll do is talk to some of our current sponsors and see what their appetite is,” said Pete Guelli, the Hornets’ chief operating officer.
The NBA 2K League’s second season began on Tuesday with The Tip-Off. The league is hoping to stage an event on the road this season.