The NBA has partnered with Topsports, a leading sports retailer in China, and official NBA outfitter Nike to open the largest NBA Store in China.
The new outlet, located at the Intime Mall in the Wangfujing in the Chinese capital, Beijing, opened on Saturday. It is the NBA’s largest retail store outside North America.
“As the appetite for official NBA products continues to grow in China, this brand-new retail space will provide fans with authentic NBA gear and accessories, exclusive memorabilia and localized products that celebrate their passion for the NBA,” said NBA China chief executive Derek Chang.
Last year, SportBusiness Professional spoke with Scott Levy, senior vice-president and managing director of NBA Asia, on the increasing popularity of NBA merchandise in Asia.