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Dallas Cowboys to bring in variable ticket pricing for 2019

The Dallas Cowboys have revealed an end to their one-size-fits-all season-ticket pricing ahead of the upcoming season.

According to the Fort Worth Star-Telegram, the Cowboys will reduce the cost of pre-season matches while scaling up the price of regular-season tickets. Individual regular-season games will now cost at least double what pre-season games do at every price point for season ticker holders.

“We are always evaluating feedback from our Season Ticket Holders and adjusting policies based on that feedback,” the Cowboys stated in an email to season-ticket holders reported by the Star-Telegram. “Historically, all tickets were priced the same for each home game, including both pre-season games. Beginning with the 2019 season, this variable ticket pricing will result in a decreased price for pre-season and a higher rate for regular-season home games.”